Frequently Asked Questions About CAM Therapies

Getting sick of a chronic disease can be tough, especially when you are in a fast-paced business like SEO.

According to current data, most of these diseases do not yet have a guaranteed cure due to their nature’s complexities. Some of the prominent medically approved treatment options include radiation therapy and chemotherapy.

However, these processes can be quite sensitive, bringing in many inevitable side effects along the way. Due to this, more people are seeking alternative methods for a more pain-free treatment.

In the 1970s, the awareness of conventional medicine’s limitations started to grow. There was a belief that modern medicine can do more harm than good.

A movement sparked seeking a shift from Western treatment methods to Eastern methods comprising mainly meditation and spirituality. This shift was driven by people’s desire to have more power over their health — to heal in the manner that best suits them. 

Complementary and alternative medicine (CAM) started to gain attention from the public. CAM refers to a field of methods that offer alternatives or supplementary methods of treatment to conventional practices.

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About 38% of adults and 12% of children in the United States are using CAM therapy. Another study also found that about half of the people diagnosed with cancer opt for complementary therapy at some point.

In some cases, CAM therapy works alongside cancer treatments in lessening the impact of its side effects. CAM therapy also helps people feel better, both physically and mentally.

CAM methods, such as mind-body therapies, offer ways to manage anxiety and stress management, usually with being ill.

The area of CAM therapy is wide. The main types of CAM are traditional alternative medicine, diet herbal medicine, mind and body treatment, and senses therapy. Under the traditional medicines are Oriental practices, like acupuncture, homeopathy, Chinese medicine, and naturopathy.

They are somewhat more widespread and accepted forms of alternative therapeutic methods. Through touch, massage, and various exercises, body therapy heals parts of the body where the illness is localized.

In contrast, diet and herbal therapy focus on maintaining a healthy and well-balanced diet and taking dietary supplements and herbal medicine.

The field of CAM therapy is relatively new. Studies are still on the run when it comes to testing the effectiveness of its methods. But because of the lack of knowledge on it, there are numerous misconceptions, myths, and doubts.

CAM therapy certainly has good promises to the industry of medicine, so it’s only suitable to address some of the questions around the field.

In this article, we will answer some of the questions about CAM therapy. How effective is CAM Therapy? Can it be a replacement for modern medicine? How do we ensure that alternative therapies are safe?

What are some examples of CAM therapies?

Herbalism is a popular CAM therapy that promotes the use of herbal supplements and naturally-occurring materials for healing. Likewise, guided meditation, yoga, and tai-chi are examples of mind-body therapies.

For those seeking non-drug ways to relieve pain, they can explore chiropractic massages, acupuncture, and reflexology.

What is CAM therapy used for?

A patient can explore CAM therapies if they don’t respond well to existing medical treatments. At the same time, they may use it to relieve side effects from biomedical treatments like nausea and fatigue.

Several CAM techniques like meditation and yoga also improve sleep quality and stress management.

What is the most common CAM therapy?

Yoga ranks among the leading CAM therapies. Beyond the obvious physical benefit, yoga has grown in popularity due to its holistic approach to health that covers emotional and spiritual well-being. Meditation, biofeedback, and aromatherapy are other common examples.

What are the 5 major types of complementary and alternative medicine?

First, mind-body therapies focus on the intimate connection between the material body and mind. Second, biologically based practices make use of naturally available materials to produce vitamins and dietary supplements.

Third, manipulative and body-based techniques work on one or more parts of the body. Fourth, bio-field therapy or energy medicine looks at how the body’s energy fields can support healing.

Lastly, whole medical systems are based on the knowledge of various cultures like Chinese and Ayurvedic healing.

What does CAM stand for?

Complementary and alternative medicine (CAM) refers to health practices outside of standard medical care. Some CAM therapies draw inspiration from Eastern medicine instead of relying on biomedical practices espoused in the Western model.

Why is Cam becoming more popular?

There is no one reason for its surge in popularity, but a fairly common thread stems from growing discontent with mainstream medicine.

Although science has come a long way, some diseases remain incurable or treatments too expensive, leaving people to explore other options.

Additionally, CAM offers patients greater control over their healthcare decisions.

Why are alternative therapies popular?

It differs per person, but alternative therapies have grown in popularity partially because of perceived gaps in the conventional medicine model.

In most cases, a person may think they have nothing to lose when trying something new. They might also discover that alternative medicine is more compatible with their values or belief systems.

Does acupuncture really work?

Studies show that acupuncture can effectively relieve pain caused by disease and injury. It can be used as a standalone treatment or in conjunction with other conventional therapies. However, it’s not for everyone.

Evidence suggests that acupuncture works better for patients who expect it to work compared to non-believers.

What is the most popular alternative medicine?

A 2002 survey notes that prayer is the most common CAM therapy in the United States, followed by herbalism and breathing-based meditation. Chiropractic medicine and yoga round out the top five.

Who uses CAM therapies?

Studies suggest that CAM users tend to be women. In terms of their health, CAM users have one medical condition that pushes them to explore alternative treatment options.

What are some holistic practices?

Instead of looking at sickness on a per symptom basis, holistic medicine views the person in terms of body, mind, and spirit.

 

A prime example is mind-body techniques espoused in yoga. Reiki, a Japanese relaxation method that focuses on improving our body’s energy, is also a holistic practice.

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What is an alternative therapist?

An alternative therapist is a person who has gained the necessary training and education to perform CAM therapies. For instance, a yoga guru, tai-chi leader, and acupuncturist are alternative therapists.

What is CAM in nursing?

Nurses should promote the informed and safe use of CAM therapies.

If a patient asks about a particular herbal supplement or alternative healing practice, a nurse should have a proper understanding of CAM to respond. This also ensures that they can recognize potentially improper use of CAM.

What is the biggest problem with complementary and alternative medicine?

Unlike conventional medicine, there is little to no standardization when it comes to CAM therapy. Although some patients find relief in alternative healing methods, the results vary per person.

Critics slam CAM therapies as having a weak scientific basis. Additionally, it prevents patients from receiving timely care. If a person wants to explore CAM therapy and delay traditional treatment like surgery, it may hurt their recovery chances.

What are the five major domains of alternative medicine?

These are broad categories classifying the wealth of practices and health systems that are not considered part of standard medical treatment.

The five domains are mind-body therapies, biologically-based practices, manipulative and body-based techniques, bio-field therapy or energy medicine, and whole medical systems.

Conclusion

It boils down to finding what type of treatment fits an individual at the end of the day. Everyone has the right to know their options and to have access to various ways of healing.

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From the history of CAM therapy’s emergence, we can see how modern medicine has been unwittingly alienating most people.

To a certain extent, conventional medicinal methods make people feel worse than being diagnosed with their illnesses. Something was lacking in traditional medicine that forced people to seek other options.

The rise of CAM therapy promises to revisit our bodies’ natural healing process by listening to it and connecting it more with nature. This can be done either by meditation, relaxation methods like yoga, changing our diet, and taking herbal supplements.

True enough, science is now discovering how mental well-being is just as important as our physical well-being. CAM therapy is a good option for people who did not respond well to proven medicinal treatment.

It can also serve as a supplementary, specifically, with helping patients cope with the awful side effects and stress of their condition.

However, we have to take everything with a grain of salt. While there are new and ongoing studies about the effectiveness of CAM, there is not much evidence.

We have learned that not because it is natural, it means safe. Some herbal supplements can contradict with chemical components of some medicines. This could then either weaken the medication or even cause further damage to organs when it reacted badly.

Currently, there are also no established regulating bodies to oversee practices of CAM therapy. But some of the methods are proven to be safe and effective; among these are acupuncture, yoga, and meditation.

To avoid any unwanted consequences, it is still best to consult your doctor before undergoing CAM therapy.

Everyone deserves a pain-free treatment. CAM therapy is more and more dismantling and challenging the rigidity of conventional medicine. It highlights the importance of healing the mind in the process of healing the physical body.

But in the emergence of this field, we should also recognize the importance of careful and individualized treatment methods. What works for most cases may not always work for you. Do your research, and make sure that your resources are reliable.

Frequently Asked Questions About Depression Support Groups

One of my biggest inspirations in life was Mrs. Adler. You would not know her, but she had been my mentor since college. In truth, she was one of my instructors who encouraged me to beat the odds and perform beyond what people expected of me. Without her encouragement, I might have looked for a secretarial job with my knowledge of computers instead of following my dream of becoming a digital marketer.

 Mrs. Adler helped me find my first job. I remembered her introducing me to a friend of hers, who I later found out was the owner of a fast-growing digital marketing firm. I was told that that company was specifically looking for female marketers like me, considering there weren’t many in the business. It was a male-dominated industry, after all. Because of that, even after years of working, I would still go back to my alma mater to hang out with Mrs. Adler and catch up with her.

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 Sometime in 2013, I found out that Mrs. Adler’s family was in a gruesome accident. To be specific, her husband picked up their two kids at school. They were on their way back home when a drunk truck driver collided with their car and proceeded to barrel through it until the vehicle smashed into a massive tree. The drunk driver survived, but Mrs. Adler’s family didn’t.

 When I visited Mrs. Adler after the funeral, I didn’t notice anything different from her. She seemed fine on the outside; she was even smiling at me. However, when I caught her eyes, I saw that her smile did not reach her eyes. There was a blank expression there that I had never seen in anyone before. The only way I could describe it was like looking and talking to a doll. Before I left, I told Mrs. Adler that she could always call me whenever she felt lonely. She said yes, so I thought everything would be all right.

It Was Anything But Alright

 A few more months passed before I could see or talk to Mrs. Adler again. I got busy with work, and I assumed that she went on with her life, given that she was full of wisdom and positivity. I went to the university to invite her out for lunch, but one of the faculty members told me that Mrs. Adler stopped working in a hushed tone. She did not even file for a leave of absence.

 Would you like to know where I found my mentor? Well, it was in a psychological ward in the university hospital. I learned from a nurse that Mrs. Adler got herself admitted one day and received a depression diagnosis. She had been receiving therapy and antidepressants, but neither was working as well as the mental health professionals hoped.

I could not help but cry upon seeing my old mentor’s current state. Mrs. Adler seemed nothing like the proud woman that I aspired to become. However, I could not let her see my tears because she might think I pitied her. Instead, I tried to be cheerful as I greeted her. Mrs. Adler matched my enthusiasm but never once did she talk about herself. She just wanted to know how I was doing with work and everything else. 

I visited Mrs. Adler multiple times after that. On my sixth visit, I had been told that Mrs. Adler’s condition was getting better. However, it meant that she would be released from the psychological ward soon. I worried that she would go back to her depressive ways once she was alone at home again. I voiced my concern to the nurses, and they helped me find depression support groups for her.

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Which group has the highest rate of depression?

 The highest rate of depression has been recorded in the age group 18-25.

What kinds of support groups are there?

  • Peer support
  • Open/closed group
  • Facilitated group

Who is most likely to suffer from depression?

 Middle-aged people – particularly women – are most likely to suffer from depression.

How do I find support groups in my area?

 The best way to find local support groups is by asking your psychologist or psychiatrist for recommendations. As mental health professionals, they possibly know various organizations in your area that provide mental support.

Are online support groups effective?

 Yes, online support groups are effective. Sometimes, they may be more effective than traditional ones, especially if the person needs frequent assistance.

Is there a 12-step program for anxiety?

 Yes, there is a 12-step program for anxiety. However, you need to try it at your own discretion because its effectiveness is still not scientifically proven.

What are the 12 steps of codependency?

    1. Admit that you live an unimaginable life.
    2. Believe that you cannot get better on your own.
    3. Find your spirituality.
    4. Take note of your morality.
    5. Acknowledge and accept your misgivings.
    6. Prepare yourself to leave your faults in God’s hands.
    7. Request for the removal of your misgivings from God.
    8. List down the people you’ve burdened over the years.
    9. Heal your relationships with others.
    10. Remain as your own morality police.
    11. Meditate.
    12. Repeat steps 1-11 whenever possible.
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What are the 12 steps to positive mental health?

    1. Exercise
    2. Eat healthily
    3. Avoid drinking too much
    4. Prioritize yourself
    5. Stop bottling up your emotions
    6. Connect with family and friends
    7. Stay empathic
    8. Contribute to society
    9. Find a new hobby
    10. Embrace your creativity
    11. Rest
    12. Ask for help

What is an emotional support group?

 An emotional support group is a self-help group that allows people to exchange experiences and gain new insights regarding their issues with others.

How long should a support group last?

 A support group session can last up to two hours.

What is a nervous breakdown?

 Nervous breakdown is a clear sign of mental health issues in which the individual loses their self-control, overwhelmed by a number of incidents.

What is a women’s support group?

 As the name implies, a women’s support group is an organization specifically created for women who experience various mental distress levels. 

What are women’s issues in counseling?

 Women typically seek counseling when they deal with symptoms of anxiety, depression, dysmorphia, eating disorders, stress, and other issues.

Are there online support groups?

 Yes, support groups are accessible online.

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Final Thoughts

 Seeing your beloved mentor go through depression was very much like watching your parents suffer without being able to help them. I was lucky to find a depression support group for Mrs. Adler. They helped her finally come to terms with her loved ones’ death, and she got to talk to people dealing with the same issues. The last time I spoke to Mrs. Adler, she was preparing to go back to work. It was a sign that her depressive phase was over, and she was finally ready to move on.

Why Use SEO For Your Mental Health Therapy Services

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With the emergence of the online world, more businesses are now maximizing the power of digital. Believe it or not, but it also includes the health sector, particularly therapists and counselors.

Since there are now numerous online therapy services, you must learn how to use SEO to stand out and show in the top Google search result.

What Is SEO?

Search engine optimization or SEO refers to the process of increasing your website visibility organically. It means that you’re not shelling out money to appear on top of the search engine. SEO is broken down into three aspects – quality, quantity, and organic results. 

  • Content Quality

SEO ensures that your content matches your visitor’s intent. It means that they’re not there just because your marketing tactics misled them. Instead, they’re on your site since they are genuinely interested in your products and services. 

  • Traffic Quantity 

Once you have collected the right people to your site, the next step is to increase the number of people clicking through the search engine results pages (SERPs). The more people you gather, the higher ranking you’ll receive. 

  • Organic Reach 

Ads and paid posts make up the majority of many SERPs. However, organic traffic is essential for SEO since you do not have to pay for these views and visits. Higher organic reach means that your strategies are effective. 

SEO For Mental Health Services

Some may think that the website traffic they receive is because of advertising, but this is not always the case. Yes, it affects. However, the primary purpose most therapy websites are gaining traction is because of SEO.

Potential clients find them due to specific and high-intent searches. So, how do you slowly crawl to the top Google search? Here are several ways how you can do that. 

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URL Optimization

Your URL is your website address. Concise and straightforward URLs get the trust of potential clients more. This is because they quickly understand what kinds of services you are offering.

Individuals searching for particular therapy services click URLs that can be deciphered rapidly and simple to remember. 

A URL can directly impact people since it instantly gives you two pieces of information. It provides you with its specialized therapy services and its exact location. On the other hand, other URLs can also include services that revolve around addressing different kinds of trauma. 

Apt Meta Tag Description

The meta tag description refers to your content or web page’s short description. Make sure that it includes a good representation of your services or what your website offers. You may also insert who you are, your precise location, and supporting details for people to find you quicker. 

Add Keywords To Your Page

When writing your homepage, make sure to include relevant keywords to aid in optimizing your site. Otherwise, it would be impossible for your target audience to come across your website. 

If you are writing your page and introducing yourself, it is vital to include relevant information. If you are a counselor, therapist, or psychiatrist, keep in mind to have it in your statement.

This mistake is pretty common among therapy sites. Aside from that, also see to it to include your location for better website performance. 

So, how do we address this problem? That’s where keywords will come in. Make sure to sprinkle some of the aptest keywords in different parts of your page.

You may include the words “therapist,” “counseling,” “depression,” “anxiety,” “mental health,” or “(your location).” If we were to write a page for your site, ideally, it would be something like this: 

“Welcome! I am Dr. Jones from Colorado, and I’m here to give you the best mental health therapy service possible. My aim is to give you a safe and compassionate environment so you’ll be able to navigate the difficulties in life with courage. Whatever you’re facing right now, whether anxiety or depression, there will always be hope. Just contact me by calling the number below or filling up the online form to book your first counseling session.”

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But always remember not to overdo it. If you put too many keywords, Google will alert it as keyword stuffing, which means that you’re just placing keywords randomly to increase ranking. Unfortunately, Google will detect that. 

Post Fresh Content

It’s not enough to set up a good home or landing page. You should support this with different published posts related to your content. As a rule of thumb, the sweet spot for informational web pages SEO is 450 to 600 words.

Ensure that you’re writing the latest news or value-adding content related to mental health to gain traction. Fresh content gains more loyal followers. 

Do not forget to integrate your keywords here as well. Listed below are some tips to make it SEO-friendly. 

  1. Place a keyword on your title. 
  2. The first sentence of your piece should contain the keyword.
  3. Insert your keyword occasionally in the body. 
  4. Insert hyperlinks connected to your other website content. 
  5. Paste images so it won’t be too content-heavy. 

There’s so much to SEO right now. However, these essential concepts are your must-do if you’re still starting with optimizing your website. You’ll be surprised by the downpour of clients once you have perfected this strategy. 

 

Benefits Of Marketing Your Family Business Digitally

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Right after my birth, my parents opened a local diner downtown. They did not have much money back then, so they could not afford to get employees. While mom was waitressing and handling the cash register, dad would stay at the back to cook and wash the dishes. It became their routine seven days a week for two years until the business took off and attracted diners from all over the city.

You could say that the diner was my family’s pride and glory. When I was still young, my father would always say, “Everything we are doing here is for you. Someday, you will be managing this, so we try to make it as stable as possible before it happens.” I did not understand it at the time, but the older I got, the more I felt invested in the family business.

When I entered college and majored in Business Management, our initial plan was to work in any company for as long as I wanted. My parents never wished to force the local diner on me, especially when they knew that I wasn’t ready for such a responsibility.

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Unfortunately, only two years after graduating and getting a job, my dad fell ill, and my mom needed to nurse him back to health. They were thinking about closing the diner because no one would be managing it, but I disagreed. I said, “No, I will take care of it.”

Was that a rash decision on my part? Perhaps, yes. I was up for a promotion in a multi-national company, but there I was, telling my folks that I would move back home to manage the small family business. I also doubted myself for a bit, but it was time for me to step up to the plate and ensure that the business my parents cherished for decades would remain.

Taking Over The Family Business

My first day as the diner’s new manager went through like a breeze. I often worked there on summers during my teenage years, so I knew how to operate the cash register, prepare everything on the menu, and clean the tables. With my business management skills, it was effortless for me to supervise the staff and guarantee that all the customers were satisfied with their orders.

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The only thing that boggled my mind was that our family business had no online presence. My parents merely relied on people who passed by the diner and regular customers to keep it afloat. They always hit the daily quota, but you could imagine how much more profits they could have if the business had at least been listed on Yelp.

Precisely a week after taking over the family business, therefore, I hired a web developer to build a website for the diner. I wanted it to highlight the sense of comfort that our food could bring to anyone, so I also asked a writer and photographer to sample everything and fill the website with content. Then, my friend—who happened to be a social media manager—offered to create Facebook and Instagram business pages and taught me how to promote the diner digitally.

What Can Online Marketing Do For A Family Business?

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Reduce Promotional Costs

When my folks were still managing the diner, they spent almost $1000 every month on individuals who could give out flyers in different blocks or stand outside the door and yell, “Welcome to Darcy’s!” Though it paid off, it was technically a lot of money that could have been used on other things.

Once the website and social media pages were up, there was no longer a need for flyers. The pages spoke for themselves, so we did not have to hire anyone to invite people to the diner. In short, we managed to keep $1000, which was a win.

Gain New Customers

Since the long-term goal was to expand the business, I knew that staying traditional would not help us achieve it. Doing so meant continuing to depend on folks around the area to make a profit. While we had plenty of regulars, other restaurants were popping up everywhere, and no one could tell how long our customers would be loyal to the diner.

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The most straightforward solution was to market the business online. It gave people from various states or countries a chance to learn about our diner and what we could offer. Two weeks after launching the website, we already got visitors from neighboring cities. Some even said a month or so later that they drove to our town specifically to try the delicious-looking dishes on our pages.

Final Thoughts

It did not take long for my parents to realize that marketing the family business digitally was the proper call to make. I won’t bore you with too many details, but I would divulge that we got to buy the establishment next door in cash, and we’re on the process of extending the diner. That’s how much we benefited from online marketing.

Hopefully, you can bring your business to the digital world soon, too. Good luck!

Ways That You Can Put SEO To Best Use During COVID-19

 

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Since the past months, the coronavirus pandemic has rapidly affected people’s professional as well as personal lives. Many are working from home because of the pandemic. Educators are struggling to work longer hours to teach and guide their students, and companies are modifying their daily routines to try to survive and keep their businesses open. People are stuck at home and doing more shopping online.

But where and how does search engine optimization go in? What is its role? Your clients and prospective clients are depending on online businesses to meet their essential (non-essential) requirements, which implies that you need to engage in content that is optimized for search engines and delivers an amazing experience on your webpage.

SEO Techniques For The Pandemic

By adjusting your company’s SEO strategy today, you can save your business and also strengthen it so that it doesn’t decline as a result of the pandemic. Having an SEO technique in place must be a vital part of your business plan, as it tremendously affects your company’s online presence. Ultimately, it can help you increase the potential clients that you may not have been able to reach previously.

Sharing Your Coronavirus Response

Every enterprise has transformed some part of their daily processes because of the COVID-19 pandemic. It is crucial to share those details with your clients and prospective clients when they visit your webpage. Below is a simple example:

Phone Z is a local smartphone shop located in downtown Jersey. As the coronavirus outbreak hit their city and the world and with the shelter in place measures implemented, Phone Z was determined to let their clients know that they are still available to provide them with their favorite gadgets and units.

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Write content about significant topics.

Regarding SEO, you must write content that search engines view as relevant as well as content that your prospective clients want to read. This gentle balance only means that you are required to delve into the topics that are fresh, important, and credible. A useful tool that you can utilize is Google Trends. You can use this not only during these COVID times but all the time, as a progressive means to determine which topics are great for optimized content. Here you can search the web and find popular subjects. You can also search for trending terms and filter them by location.

Observe and keep track of your webpage.

Search optimization is a continuing process, and keeping track of what’s good or not for your website is crucial to its success and in ensuring that the right readers see it at the right time. When writing content and publishing it on your page, observe which posts and links are getting more attention than the others. You may notice that audience behaviors have changed during this time, so you can adapt to these changes accordingly. The most convenient way to do this is by utilizing Google analytics.

Reach out to your clients.

Think about what your clients want, where they usually spend their time when they’re online. Make sure that you show up there. This means that you must reach out to them on different platforms, such as paid ads, emails, and organic searches. If you connect with them through paid ads through Google Ads or Facebook, you’ll need to change your ad strategy to keywords that will perk your clients’ interest in the wake of the coronavirus pandemic.

Connect with your clients using email to ensure that they know your company is available to help them resolve their issues. If you are not certain about what tools to best use to connect with them, try searching other sites to get more information.

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Use SEO to bring awareness about the new future post-pandemic.

Optimization is one of the best choices to use if you want to help your business survive this pandemic. It can protect your business by encouraging more demand for your products and services, establish favorable relationships with your present clients and potential clients for the coming years.

 

 

Why Jewelry Are Not Good Investment

In the 2019 jewelry event, people seem interested in knowing if pieces of jewelry are a good investment. Some are curious about how pieces of precious metals such as platinum, gold, and silver, can change the trading industry. There are so many convincing ideas that tell people jewelry is the next big thing. But are they worth the money?

For those who love investing in jewelry, it can be pretty much okay. But that is if you are capable of handling the loss value. There are what people call a numismatic value and melted value. These two fundamentals are what provide the precious metals their worth.

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Numismatic Value

Imagine an artist taking his time carving and creating the design in a piece of precious metal then creating a piece of jewelry. The artistic process which requires effort and time is the numismatic value. It is the effort in the creation process that adds value to the jewelry and not the precious metal itself. That explains why some pieces of jewels are worth more than the others. That is because of the details of the masterpiece and the status of the person creating it.

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Melted Value

The melted value becomes different in a considerable way. Because even if a piece of jewelry were once worth a lot, it would only cost a standard amount when it gets melted. There is no way you can mark the price up even on the stock exchange when the decorative feature of the precious metal is gone. Therefore, the melted value takes away the numismatic value and turns a piece of jewelry into an ordinary piece of precious metal.

When you think about it, when buying jewelry, you are losing half of your money. That is because trading jewelry shops and pawnshops only consider the melted value. So regardless of how expensive you bought a piece of ring, you will never get the same price once you let go of it.

Staying On Top Of The SEO Game

 

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The world is tremendously affected by the COVID-19 pandemic, but I say to you: Don’t slow down with your SEO marketing strategies because of it. Believe me, this is the best and most crucial time to transform your strategies along with the changing trends continuously. People are still buying products. The quarantine has forced people not to leave their homes, and most of these people have turned to shop online. Perhaps it is true that your traffic may be low right now, but setting your SEO aside now will only result in a negative effect on your rankings. Consequently, this will be a barrier to your success.

Below are some tips to help you stay on top of your SEO game and continue reaching your customers amidst the global crisis.            

Be updated with your Google trends. Keeping track of Google trends is crucial during this time to have information about the recent trends in your business, as people have made specific changes to their behaviors and their choices. Build up traffic on your site by making adjustments to your content and your SEO strategies to make it more significant in terms of Google trends. If you don’t take note of the current trends, your customers won’t be interested as much as you want them to. So monitor for traffic changes and engagement rates.

Keyword revision is crucial. During these trying times, it’s vital to regularly make necessary keyword revisions, since people’s searches, habits, and interests change amidst the circumstances. Generally, search demand has decreased since the start of the coronavirus outbreak. A lot of businesses have claimed that their traffic has dropped while rankings have stayed the same. So it is important to be updated with the trending keywords to keep your business from falling behind the others.

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Grow your content base. I bet you have more time available now that you’re quarantined, right? This is the best opportunity to check the quality and quantity of your content. Surely, your business will significantly benefit from utilizing recent content to increase brand awareness among your customers. When the world has recovered from this global crisis, you will soon realize how busy you’ll become when the business goes back to normal, whatever that may mean. So be make sure that your content is ready for the future as well.

Reassess your content strategy. Because this is a time of economic crisis, consumers are not eager to spend much on the non-essentials, so you should focus on building content that targets customers who are planning to make purchases. You can write content about raising awareness to make positive impacts on conversions. Bring to customers content that provides information and something that conveys your expertise to your customers. Or perhaps you can do next-level customer service by delivering coronavirus-related content and reach out to your audience, ask them what they need that you can provide.

Data is a top priority. Not only does data from your online shop, social media, or website help you modify your strategy to meet the current situation, but it will help you learn to adapt to circumstances – crisis or not. Use the data that you have gathered from different sources to understand certain topics, like what customers want to buy, what they’re still interested in despite the pandemic, and how they have changed through the times. Knowing all these will allow you to prepare for situations like these in the future.

Source: pxfuel.com

It is indeed important to build a robust SEO strategy and to make sure that your organic traffic does not drop down so low that you can’t get it up anymore, despite this global crisis that we are in. The most crucial reason for this is that it will surely benefit your business. A strong SEO strategy will help you surpass these trying times and then will prepare you when the world recovers – soon.

 

 

Your Guide To Dealing With Clients

Operating an SEO agency is not an easy thing to do, especially when the market is already saturated. The truth is that you will have a hard time to handle all the demands of the industry. At the same time, you will also need to deal with the various clients of your business. Unfortunately, there are different kinds of clients that you have to work with. Some of them will be nice to you, while others can be demanding. At the same time, some clients want things to be perfect because they think they know too much about SEO.

To study consumer behavior is to explore human nature at its most fundamental level using the modern world as its backdrop.  And the process of understanding our consummatory nature involves all of the functional areas that psychologists typically are interested in including perception. learning, memory, persuasion, motivation, affect, attitude formation, decision making, personality, and culture. — Gad Saad Ph.D.

For today’s article, we are going to provide you with a guide on how you can deal with demanding clients. The primary goal is to keep you motivated in doing business despite the hardships that you encounter with a particular client. We want to remind you that every client deserves respect. Take note that if you know how to take good care of these people, then your business will surely grow big.

Here are things to remember:

Source: maxpixel.com

Talk To Them Constantly

 

As much as possible, try to talk to all your clients consistently. Let them feel that they are essential for your business. Once they can see how much you value them, they will become more confident in working with your company. At the same time, it can also help in improving their trust in what you do for them. If this continues to happen, there is a high chance that they will start promoting you to other people.

If you website isn’t bringing you clients- no matter how much or how little you are paying- it is costing you money. —

Give Them Discounts

If you want to keep clients to do business with your firm, be sure to become generous in all your dealings with them. As much as possible, give them discounts on the services that they will avail of. It is a form of loyalty appreciation, which will be beneficial in the long run for your business. When you do this right, they will be able to provide you with more opportunities to earn.

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Be Honest

If you think that there is something wrong with your client’s demands or expectations of your work, do not hesitate to let them know about it. Try to be honest and transparent in all your communications with them. For example, if they expect a particular task to be completed, but you know that it is impossible to accomplish, be sure to let them know about it as soon as possible. Never give them a false hope that you can deliver when in truth and in fact, it seems impossible. Otherwise, you will only end up disappointing them to the point that they will decide to look for other companies or agencies to do the work for them.

One might expect that if managers are behaving in a customer-oriented fashion, consumers’ perceptions of product value, the fairness of prices, the usefulness of advertising, and the quality of service should individually or collectively receive a positive rating. — John F Gaski Ph.D.

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Conclusion

What is essential in connecting with the client is seeing to it that you are looking at things on the same level. Be sure that you will not take them for granted because it will hurt your business.

Tips On How To Start Your SEO Company

Source: maxpixel.net
Source: maxpixel.net

Are you aware that the trend nowadays is to go for search engine optimization? Many companies invest in this mode of growing their business because it has been proven to be useful for several clients. Many people are interested in avail of the services of SEO experts. If you believe that you have what it takes to offer this kind of service to everyone, then be sure to read the rest of this article.

For today’s post, we are going to provide you with some tips and tricks on how you can start your SEO company. Our goal is to encourage you to go after what you want so that you can share your talents with the world. At the same time, it is also an excellent opportunity for you to earn well. Here are things to remember:

Your overhead can grow as your business is able to support it. Don’t be a jackass and get a huge, gorgeous office until you have the clientele to support it, otherwise you will set yourself up for failure and drive your business into the ground. — Joyce Marter, LCPC

Hire The Right People

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The first step that you have to do is to hire the right people for your company. There is no way that you can provide quality services to different clients if you do not have a productive team. As much as possible, look for people who are aware of what technical SEO and website audits are. These are the primary services that people or firms will expect you to be good at. Aside from this, be sure that the people that you will hire have a great experience with SEO and dealing with clients.

My website includes all the bells and whistles so I don’t have to worry about getting hacked or security patches.  Anything else I do with SEO is on my own. — 

Build A Website

As a start-up SEO company, you also need to be good at building a website for the agency. You cannot let other people know that you are good at doing SEO work if they cannot see your outputs. The best portfolio that you can produce is your website. As much as possible, put all your efforts into building a site that has an excellent UX interface and web design. At the same time, be sure to put in more SEO work to grow the said site.

Adoption of new technology products and services can be successful from the “bottom up.” — Utpal Dholakia Ph.D.

Get More Capital

Source: maxpixel.net

Another thing that you have to remind yourself is the fact that starting your firm means getting more capital for the business. If you think that you do not have sufficient cash to meet the demands of the new company, it is best to offer partnership opportunities to your friends or colleagues. Let them know about your intention of building a firm. You have to encourage them about the significant potential earnings from the company so that they will become inspired to invest.

Conclusion

There is no shortcut when it comes to starting an SEO agency. While it may be difficult, you cannot deny the fact that it can also be satisfying. Once you understand how the system works and prepare yourself for the challenges, everything will be a lot easier. Because of this, it is ideal if you will continue to learn more about SEO. Never give up on transforming your dream into a reality. Be positive that your company will grow as long as you have the endurance to make it happen.

How Does SEO Help My Business Grow?

Instead of facing the nitty-gritty challenges of this physical world and its political-economic-environmental parameters, we are supposed to revere technology’s capacity to augment our collective store of skills and intelligence, and be blown off our feet by accelerating innovation. — Richard Maxwell, Ph.D. and Toby Miller, Ph.D.

In every small or big business, there has to be some exposure to the Internet these days, as that is practically where everything is headed. If your business isn’t on a site or a social media platform, you’re most probably going to lag behind the rest of your competitors. But there are some aspects in a business that the entrepreneur has to handle, no matter how small it is. For example, customers’ calls and orders must be dealt with appropriately. This is why, sometimes, digital marketing gets set aside, and online promotions are forgotten.

Source: pixabay.com

How can you, as an entrepreneur, tackle the dilemma between balancing digital advertising and customer service? A straightforward method that you can use to kick-start your digital marketing journey is through search engine optimization. There are, of course, other ways to promote your business, but by far, SEO is the most effective. Let’s look at how SEO can help your business grow.

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  • SEO Drives More Online Traffic. Whatever niche your industry is in, local SEO can provide you with more opportunities to grow your business by increasing traffic to your site. People have become so used to searching businesses online through their desktops and on their mobile devices, as well. This is why local search plays a vital role in your online marketing strategy. Additionally, when you concentrate on local optimization, you can boost your website for a specific location, making it convenient for people in and around your area to locate your business, thus increasing the opportunity for a sale.

 You must have a place where people can find you on the web. I think it’s essential that people have some kind of online presence. — Gail Guttman, LCSW

  • SEO Improves Inbound Movement. If you want to gain more in your business, you’ll need more exposure, which means you’ll have to utilize the different marketing strategies to increase movement in your site. But if you’re using the traditional strategies like cold calling or outbound selling, it’ll be more expensive if you come to think about it, and this is not good for someone who is just starting. SEO is the best way to market your business nowadays. It doesn’t only increase your audience reach, but it is also less expensive. You’ll save money by setting aside outbound marketing and replacing it with SEO.
Source: pixabay.com
  • SEO Builds Trust And Accountability. When you have established trust and accountability to your customers, you will undeniably increase your sales and reach. But, of course, you’ll have to work for it. You will have to build your brand from the bottom up by promoting your brand well, providing excellent service to your customers, and using the best marketing tools to enhance your business. Luckily, SEO can help you accomplish all these. It has become a common belief that a trusted and accountable business is always found at the top of the Google page. Your potential clients will visibly see you at the highest rank, and this can very possibly lead to a sale.

Self-disclose that you’re human. Maybe it’s that you’ve struggled with the same presenting concerns your ideal client has. Mention it but don’t feel like you have to tell your life story (boundaries, remember). —

Conclusion

Through appropriate SEO, it becomes more convenient for people to see the status of a business and easier for them to decide whether they should purchase or not. And if you do these techniques right, you will most likely have a sale.

In every business, it is necessary to have customers, including yours. By learning how to get SEO done right, you will increase your chances of discovering the right customers. SEO can’t do this overnight, but the outcome is overwhelmingly high compared to marketing tools. You’ll see it in no time.