Pinterest is a great platform that seems to show more value to the family- and fashion-friendly pictures than words. At least, that is what most people think it does. The truth, however, is that the images posted on the website become extra impressive when you start adding SEO keywords with every post.
To emphasize what we are trying to point out here, below are the 20 tips that every marketer on Pinterest should do.
1. Add Your Title In The Username
In case you are a jewelry maker, food enthusiast or travel blogger, you should add the title you go by with the username that your viewers will see. It helps them prepare their minds for what kind of photos or blogs they will get in your account.
2. Maintain An Excellent Profile Picture
When you customize the page, you need to add a decent or interesting image on the profile so that people will know it is yours. The technique of some Pinterest marketers is to use the brand logo as the main picture, while others change it with their latest products.
3. Use Keywords On Your Bio
The audience wants to understand why they should go through your posts. They do so by checking out your description first. And for you to appear in their searches, you have to utilize SEO-related keywords instead of random words.
4. Describe Products Or Services With CTAs
Larger traffic means more potential consumers for you. If you place words like ‘join,’ ‘like,’ ‘share,’ ‘visit,’ or even ‘buy’ in each post, they can encourage the viewers to take positive actions for the brand’s benefit.
…when the marketer makes smart decisions with respect to branding, product features, and pricing, it can speed up the consumers’ adoption of technology even further. — Utpal Dholakia Ph.D.
5. Create Different Boards
Boards are similar to photo albums, in the sense that you need to make one for each subject. By sorting your images, you make it stress-free for the customers to view the posts and focus in every category.
6. Name Each Board Appropriately
Remember to add keywords to the Board names as well. In this way, when an individual looks up a specific word on the search engine, they will appear immediately.
7. Include Related Link(s)
It is not typical for web promoters to have the products only available on Pinterest. Thus, in case your website is already running, add a link in the posts to redirect the audience to it.
8. Have Relevant Pins Only
Say, you call yourself a fashion blogger. The pictures that the audience should see on your boards have to be related to clothes, shoes, hairstyles, and makeup. There should be nothing about dogs, travels or family since they belong to a different space.
9. Add Keywords When Describing Boards
Include two to three keywords in the description box of every Board. If you go over that, it may get stuffed and look like you are merely spamming.
10. Follow Pinterest’s Image Size Suggestions
The ideal image size of every long pin is 600 x 1560 pixels. It ensures that it stays upright, thus conforming to the requirements of most viewers. When it comes to short pins, it should be 600 x 600 pixels.
In January 2010, inspired by his bug collection, Ben pinned his first picture his new website, Pinterest. By August 2010, Pinterest had only 5,000 users. As of January 2015, Pinterest had 70 million users. —
11. Allow Rich And Buy Pins
Rich Pins are extra features on Pinterest that gives you an opportunity to add other stuff in a post, such as video clips, recipes, etc. Meanwhile, Buy Pins permits consumers to purchase various products in a few clicks.
12. Have Promoted Pins
Promoted Pins are comparable to Facebook Ads. Once you let a Pin become one, the platform will push it up the ranks and make it appear on the users’ pages.
13. Take Part In Group Boards
Be sociable – that’s what this tip means. Participate in online Pinterest Groups that are centered on your interests by chatting with the members or publishing relatable images, videos or blogs of your own.
14. Use SEO Keywords On Every Pin
For a Pin not to get buried underneath thousands of other Pins on the site, you have to back it up with several keywords. That may enhance the visibility of your post efficiently.
15. Answer Comments Or Like Others’ Pins
Tip #15 goes well with 13th advice. Typing something as short as “thank you” under the comments of people who appreciate your output or answering their questions can help them see that a real person is behind the brand, not a bot that has been designed to keep on posting on a schedule.
16. Add Hashtags
Although it is not banned on Pinterest, including the pound (#) symbol before the word may increase your chances of getting noticed. The platform is not Twitter – that is true – but they have recently integrated hashtags into the system, thus making it easy to find pins by typing keywords.
17. Pin A Pin A Lot
It works well to your advantage if you generate various Boards, yes. However, posting one Pin that suits all of them builds up your visibility. It does not constitute a SPAM since you cannot display the same Pin in a single Board more than once.
18. Analyze The Pins
Pinterest has its very own analytics tool that you can make use of. Make sure to visit it regularly to understand how every post is doing in the virtual world.
19. Erase Pins With Low Performances
From those analyses, single out the ones that perform less than the others and delete them. This action decreases the clutter in your account and increases its overall performance.
20. Post Every Single Day (Or As Often As Possible)
When you get your profile set up and posts ready, ascertain that you will publish three to five pieces daily. It shows Pinterest how active your account is, you see. Then, they can assist you in being more detectable by consumers.
Despite the popularity of Instagram, Facebook, and other platforms, it’s still not too late to expand your clientele through Pinterest. Follow the tips mentioned above to be able to market your products and services successfully.