5 Aspects Of Search Engine Optimization You Should Know About
Search engine optimization (SEO) is a natural process of building up your website’s searchability. Marking it your focal point while in the act of creating your virtual space can be a lucrative idea. Aside from allowing you to gain a more significant following, you will also need not worry about paying for online advertising tools whose positive effects on your site may be inconsistent.
Many SEO-savvy firms are already in the industry to help new and old entrepreneurs to enhance your website’s visibility. The problem of some business owners, however, is the funding they need to outsource this job. The building, designing, and maintaining an online site alone can cost a lot of money. If you are not an excellent writer, you have to hire someone to create the content for you. Whatever cash is left in the entrepreneur’s wallet may go to product development instead of SEO.
Nevertheless, in case you cannot get search engine optimization out of your mind, you can learn how to do it on your own. There are only five main aspects that you ought to understand.
The first thing you should realize is that users type keywords in search boxes that relate to the objects, places, and other stuff they are looking for. Say, a mother wants to get information about insect repellents. She may then research words like “bug spray,” “best insect repellent,” or “bug sprays for kids.” If your website has the same keywords, the search engine will then push it on the result pages.
More than the images or videos you may add in the site to introduce what your business can do to your followers, the need for no-fluff content is real. People deserve to increase their knowledge about some issues, you see. That is why they entered your virtual space too. When you create long, entertaining, and informational content for them, your chances of having loyal readers may rise.
- Headline And Meta Description
Whether you have a blog or news section on the website you are creating, you may notice that a content management system like WordPress has areas to write a headline and meta description. As a rule of thumb, it is best to follow the suggested number of words for each. You should also place keywords near or at the beginning of the text to boost web visibility.
Adding any link to your content is not enough to claim that you have improved your site’s searchability. In truth, the URL has to come from high authority websites like Huffington Post, The Guardian, Wikipedia, et cetera to get recognized as a legit site by search engines. Otherwise, getting links from random sources may merely place you in the last pages of Google results.
Lastly, think of how effortless your audience can navigate through the website. Are your font sizes, colors, and styles making all the texts readable, for instance? Do they need to tap or double-tap a tab before a new page opens? More importantly, if the user pulls up your site on his or her mobile device, can its orientation go from horizontal to vertical and vice versa?
Once you get to say yes to all of that and more, you can tell that your site is SEO-friendly.
To Sum Things Up
Hiring a firm to help you with search engine optimization is mostly ideal for companies that have enough money lying around. You can pay for their services, as well as improve your products and services. However, in case you barely have a penny to spare, you should focus on learning SEO on your own.
The fundamental aspects, as you can see, are not too complicated to understand. You may enroll in a free crash course as well if you have time. This way, you can optimize your website to increase its visibility in search engines.