Benefits Of Marketing Your Family Business Digitally

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Right after my birth, my parents opened a local diner downtown. They did not have much money back then, so they could not afford to get employees. While mom was waitressing and handling the cash register, dad would stay at the back to cook and wash the dishes. It became their routine seven days a week for two years until the business took off and attracted diners from all over the city.

You could say that the diner was my family’s pride and glory. When I was still young, my father would always say, “Everything we are doing here is for you. Someday, you will be managing this, so we try to make it as stable as possible before it happens.” I did not understand it at the time, but the older I got, the more I felt invested in the family business.

When I entered college and majored in Business Management, our initial plan was to work in any company for as long as I wanted. My parents never wished to force the local diner on me, especially when they knew that I wasn’t ready for such a responsibility.

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Unfortunately, only two years after graduating and getting a job, my dad fell ill, and my mom needed to nurse him back to health. They were thinking about closing the diner because no one would be managing it, but I disagreed. I said, “No, I will take care of it.”

Was that a rash decision on my part? Perhaps, yes. I was up for a promotion in a multi-national company, but there I was, telling my folks that I would move back home to manage the small family business. I also doubted myself for a bit, but it was time for me to step up to the plate and ensure that the business my parents cherished for decades would remain.

Taking Over The Family Business

My first day as the diner’s new manager went through like a breeze. I often worked there on summers during my teenage years, so I knew how to operate the cash register, prepare everything on the menu, and clean the tables. With my business management skills, it was effortless for me to supervise the staff and guarantee that all the customers were satisfied with their orders.

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The only thing that boggled my mind was that our family business had no online presence. My parents merely relied on people who passed by the diner and regular customers to keep it afloat. They always hit the daily quota, but you could imagine how much more profits they could have if the business had at least been listed on Yelp.

Precisely a week after taking over the family business, therefore, I hired a web developer to build a website for the diner. I wanted it to highlight the sense of comfort that our food could bring to anyone, so I also asked a writer and photographer to sample everything and fill the website with content. Then, my friend—who happened to be a social media manager—offered to create Facebook and Instagram business pages and taught me how to promote the diner digitally.

What Can Online Marketing Do For A Family Business?

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Reduce Promotional Costs

When my folks were still managing the diner, they spent almost $1000 every month on individuals who could give out flyers in different blocks or stand outside the door and yell, “Welcome to Darcy’s!” Though it paid off, it was technically a lot of money that could have been used on other things.

Once the website and social media pages were up, there was no longer a need for flyers. The pages spoke for themselves, so we did not have to hire anyone to invite people to the diner. In short, we managed to keep $1000, which was a win.

Gain New Customers

Since the long-term goal was to expand the business, I knew that staying traditional would not help us achieve it. Doing so meant continuing to depend on folks around the area to make a profit. While we had plenty of regulars, other restaurants were popping up everywhere, and no one could tell how long our customers would be loyal to the diner.

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The most straightforward solution was to market the business online. It gave people from various states or countries a chance to learn about our diner and what we could offer. Two weeks after launching the website, we already got visitors from neighboring cities. Some even said a month or so later that they drove to our town specifically to try the delicious-looking dishes on our pages.

Final Thoughts

It did not take long for my parents to realize that marketing the family business digitally was the proper call to make. I won’t bore you with too many details, but I would divulge that we got to buy the establishment next door in cash, and we’re on the process of extending the diner. That’s how much we benefited from online marketing.

Hopefully, you can bring your business to the digital world soon, too. Good luck!

Ways That You Can Put SEO To Best Use During COVID-19

 

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Since the past months, the coronavirus pandemic has rapidly affected people’s professional as well as personal lives. Many are working from home because of the pandemic. Educators are struggling to work longer hours to teach and guide their students, and companies are modifying their daily routines to try to survive and keep their businesses open. People are stuck at home and doing more shopping online.

But where and how does search engine optimization go in? What is its role? Your clients and prospective clients are depending on online businesses to meet their essential (non-essential) requirements, which implies that you need to engage in content that is optimized for search engines and delivers an amazing experience on your webpage.

SEO Techniques For The Pandemic

By adjusting your company’s SEO strategy today, you can save your business and also strengthen it so that it doesn’t decline as a result of the pandemic. Having an SEO technique in place must be a vital part of your business plan, as it tremendously affects your company’s online presence. Ultimately, it can help you increase the potential clients that you may not have been able to reach previously.

Sharing Your Coronavirus Response

Every enterprise has transformed some part of their daily processes because of the COVID-19 pandemic. It is crucial to share those details with your clients and prospective clients when they visit your webpage. Below is a simple example:

Phone Z is a local smartphone shop located in downtown Jersey. As the coronavirus outbreak hit their city and the world and with the shelter in place measures implemented, Phone Z was determined to let their clients know that they are still available to provide them with their favorite gadgets and units.

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Write content about significant topics.

Regarding SEO, you must write content that search engines view as relevant as well as content that your prospective clients want to read. This gentle balance only means that you are required to delve into the topics that are fresh, important, and credible. A useful tool that you can utilize is Google Trends. You can use this not only during these COVID times but all the time, as a progressive means to determine which topics are great for optimized content. Here you can search the web and find popular subjects. You can also search for trending terms and filter them by location.

Observe and keep track of your webpage.

Search optimization is a continuing process, and keeping track of what’s good or not for your website is crucial to its success and in ensuring that the right readers see it at the right time. When writing content and publishing it on your page, observe which posts and links are getting more attention than the others. You may notice that audience behaviors have changed during this time, so you can adapt to these changes accordingly. The most convenient way to do this is by utilizing Google analytics.

Reach out to your clients.

Think about what your clients want, where they usually spend their time when they’re online. Make sure that you show up there. This means that you must reach out to them on different platforms, such as paid ads, emails, and organic searches. If you connect with them through paid ads through Google Ads or Facebook, you’ll need to change your ad strategy to keywords that will perk your clients’ interest in the wake of the coronavirus pandemic.

Connect with your clients using email to ensure that they know your company is available to help them resolve their issues. If you are not certain about what tools to best use to connect with them, try searching other sites to get more information.

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Use SEO to bring awareness about the new future post-pandemic.

Optimization is one of the best choices to use if you want to help your business survive this pandemic. It can protect your business by encouraging more demand for your products and services, establish favorable relationships with your present clients and potential clients for the coming years.

 

 

Why Jewelry Are Not Good Investment

In the 2019 jewelry event, people seem interested in knowing if pieces of jewelry are a good investment. Some are curious about how pieces of precious metals such as platinum, gold, and silver, can change the trading industry. There are so many convincing ideas that tell people jewelry is the next big thing. But are they worth the money?

For those who love investing in jewelry, it can be pretty much okay. But that is if you are capable of handling the loss value. There are what people call a numismatic value and melted value. These two fundamentals are what provide the precious metals their worth.

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Numismatic Value

Imagine an artist taking his time carving and creating the design in a piece of precious metal then creating a piece of jewelry. The artistic process which requires effort and time is the numismatic value. It is the effort in the creation process that adds value to the jewelry and not the precious metal itself. That explains why some pieces of jewels are worth more than the others. That is because of the details of the masterpiece and the status of the person creating it.

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Melted Value

The melted value becomes different in a considerable way. Because even if a piece of jewelry were once worth a lot, it would only cost a standard amount when it gets melted. There is no way you can mark the price up even on the stock exchange when the decorative feature of the precious metal is gone. Therefore, the melted value takes away the numismatic value and turns a piece of jewelry into an ordinary piece of precious metal.

When you think about it, when buying jewelry, you are losing half of your money. That is because trading jewelry shops and pawnshops only consider the melted value. So regardless of how expensive you bought a piece of ring, you will never get the same price once you let go of it.

Staying On Top Of The SEO Game

 

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The world is tremendously affected by the COVID-19 pandemic, but I say to you: Don’t slow down with your SEO marketing strategies because of it. Believe me, this is the best and most crucial time to transform your strategies along with the changing trends continuously. People are still buying products. The quarantine has forced people not to leave their homes, and most of these people have turned to shop online. Perhaps it is true that your traffic may be low right now, but setting your SEO aside now will only result in a negative effect on your rankings. Consequently, this will be a barrier to your success.

Below are some tips to help you stay on top of your SEO game and continue reaching your customers amidst the global crisis.            

Be updated with your Google trends. Keeping track of Google trends is crucial during this time to have information about the recent trends in your business, as people have made specific changes to their behaviors and their choices. Build up traffic on your site by making adjustments to your content and your SEO strategies to make it more significant in terms of Google trends. If you don’t take note of the current trends, your customers won’t be interested as much as you want them to. So monitor for traffic changes and engagement rates.

Keyword revision is crucial. During these trying times, it’s vital to regularly make necessary keyword revisions, since people’s searches, habits, and interests change amidst the circumstances. Generally, search demand has decreased since the start of the coronavirus outbreak. A lot of businesses have claimed that their traffic has dropped while rankings have stayed the same. So it is important to be updated with the trending keywords to keep your business from falling behind the others.

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Grow your content base. I bet you have more time available now that you’re quarantined, right? This is the best opportunity to check the quality and quantity of your content. Surely, your business will significantly benefit from utilizing recent content to increase brand awareness among your customers. When the world has recovered from this global crisis, you will soon realize how busy you’ll become when the business goes back to normal, whatever that may mean. So be make sure that your content is ready for the future as well.

Reassess your content strategy. Because this is a time of economic crisis, consumers are not eager to spend much on the non-essentials, so you should focus on building content that targets customers who are planning to make purchases. You can write content about raising awareness to make positive impacts on conversions. Bring to customers content that provides information and something that conveys your expertise to your customers. Or perhaps you can do next-level customer service by delivering coronavirus-related content and reach out to your audience, ask them what they need that you can provide.

Data is a top priority. Not only does data from your online shop, social media, or website help you modify your strategy to meet the current situation, but it will help you learn to adapt to circumstances – crisis or not. Use the data that you have gathered from different sources to understand certain topics, like what customers want to buy, what they’re still interested in despite the pandemic, and how they have changed through the times. Knowing all these will allow you to prepare for situations like these in the future.

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It is indeed important to build a robust SEO strategy and to make sure that your organic traffic does not drop down so low that you can’t get it up anymore, despite this global crisis that we are in. The most crucial reason for this is that it will surely benefit your business. A strong SEO strategy will help you surpass these trying times and then will prepare you when the world recovers – soon.

 

 

Your Guide To Dealing With Clients

Operating an SEO agency is not an easy thing to do, especially when the market is already saturated. The truth is that you will have a hard time to handle all the demands of the industry. At the same time, you will also need to deal with the various clients of your business. Unfortunately, there are different kinds of clients that you have to work with. Some of them will be nice to you, while others can be demanding. At the same time, some clients want things to be perfect because they think they know too much about SEO.

To study consumer behavior is to explore human nature at its most fundamental level using the modern world as its backdrop.  And the process of understanding our consummatory nature involves all of the functional areas that psychologists typically are interested in including perception. learning, memory, persuasion, motivation, affect, attitude formation, decision making, personality, and culture. — Gad Saad Ph.D.

For today’s article, we are going to provide you with a guide on how you can deal with demanding clients. The primary goal is to keep you motivated in doing business despite the hardships that you encounter with a particular client. We want to remind you that every client deserves respect. Take note that if you know how to take good care of these people, then your business will surely grow big.

Here are things to remember:

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Talk To Them Constantly

 

As much as possible, try to talk to all your clients consistently. Let them feel that they are essential for your business. Once they can see how much you value them, they will become more confident in working with your company. At the same time, it can also help in improving their trust in what you do for them. If this continues to happen, there is a high chance that they will start promoting you to other people.

If you website isn’t bringing you clients- no matter how much or how little you are paying- it is costing you money. —

Give Them Discounts

If you want to keep clients to do business with your firm, be sure to become generous in all your dealings with them. As much as possible, give them discounts on the services that they will avail of. It is a form of loyalty appreciation, which will be beneficial in the long run for your business. When you do this right, they will be able to provide you with more opportunities to earn.

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Be Honest

If you think that there is something wrong with your client’s demands or expectations of your work, do not hesitate to let them know about it. Try to be honest and transparent in all your communications with them. For example, if they expect a particular task to be completed, but you know that it is impossible to accomplish, be sure to let them know about it as soon as possible. Never give them a false hope that you can deliver when in truth and in fact, it seems impossible. Otherwise, you will only end up disappointing them to the point that they will decide to look for other companies or agencies to do the work for them.

One might expect that if managers are behaving in a customer-oriented fashion, consumers’ perceptions of product value, the fairness of prices, the usefulness of advertising, and the quality of service should individually or collectively receive a positive rating. — John F Gaski Ph.D.

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Conclusion

What is essential in connecting with the client is seeing to it that you are looking at things on the same level. Be sure that you will not take them for granted because it will hurt your business.

Tips On How To Start Your SEO Company

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Source: maxpixel.net

Are you aware that the trend nowadays is to go for search engine optimization? Many companies invest in this mode of growing their business because it has been proven to be useful for several clients. Many people are interested in avail of the services of SEO experts. If you believe that you have what it takes to offer this kind of service to everyone, then be sure to read the rest of this article.

For today’s post, we are going to provide you with some tips and tricks on how you can start your SEO company. Our goal is to encourage you to go after what you want so that you can share your talents with the world. At the same time, it is also an excellent opportunity for you to earn well. Here are things to remember:

Your overhead can grow as your business is able to support it. Don’t be a jackass and get a huge, gorgeous office until you have the clientele to support it, otherwise you will set yourself up for failure and drive your business into the ground. — Joyce Marter, LCPC

Hire The Right People

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The first step that you have to do is to hire the right people for your company. There is no way that you can provide quality services to different clients if you do not have a productive team. As much as possible, look for people who are aware of what technical SEO and website audits are. These are the primary services that people or firms will expect you to be good at. Aside from this, be sure that the people that you will hire have a great experience with SEO and dealing with clients.

My website includes all the bells and whistles so I don’t have to worry about getting hacked or security patches.  Anything else I do with SEO is on my own. — 

Build A Website

As a start-up SEO company, you also need to be good at building a website for the agency. You cannot let other people know that you are good at doing SEO work if they cannot see your outputs. The best portfolio that you can produce is your website. As much as possible, put all your efforts into building a site that has an excellent UX interface and web design. At the same time, be sure to put in more SEO work to grow the said site.

Adoption of new technology products and services can be successful from the “bottom up.” — Utpal Dholakia Ph.D.

Get More Capital

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Another thing that you have to remind yourself is the fact that starting your firm means getting more capital for the business. If you think that you do not have sufficient cash to meet the demands of the new company, it is best to offer partnership opportunities to your friends or colleagues. Let them know about your intention of building a firm. You have to encourage them about the significant potential earnings from the company so that they will become inspired to invest.

Conclusion

There is no shortcut when it comes to starting an SEO agency. While it may be difficult, you cannot deny the fact that it can also be satisfying. Once you understand how the system works and prepare yourself for the challenges, everything will be a lot easier. Because of this, it is ideal if you will continue to learn more about SEO. Never give up on transforming your dream into a reality. Be positive that your company will grow as long as you have the endurance to make it happen.

How Does SEO Help My Business Grow?

Instead of facing the nitty-gritty challenges of this physical world and its political-economic-environmental parameters, we are supposed to revere technology’s capacity to augment our collective store of skills and intelligence, and be blown off our feet by accelerating innovation. — Richard Maxwell, Ph.D. and Toby Miller, Ph.D.

In every small or big business, there has to be some exposure to the Internet these days, as that is practically where everything is headed. If your business isn’t on a site or a social media platform, you’re most probably going to lag behind the rest of your competitors. But there are some aspects in a business that the entrepreneur has to handle, no matter how small it is. For example, customers’ calls and orders must be dealt with appropriately. This is why, sometimes, digital marketing gets set aside, and online promotions are forgotten.

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How can you, as an entrepreneur, tackle the dilemma between balancing digital advertising and customer service? A straightforward method that you can use to kick-start your digital marketing journey is through search engine optimization. There are, of course, other ways to promote your business, but by far, SEO is the most effective. Let’s look at how SEO can help your business grow.

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  • SEO Drives More Online Traffic. Whatever niche your industry is in, local SEO can provide you with more opportunities to grow your business by increasing traffic to your site. People have become so used to searching businesses online through their desktops and on their mobile devices, as well. This is why local search plays a vital role in your online marketing strategy. Additionally, when you concentrate on local optimization, you can boost your website for a specific location, making it convenient for people in and around your area to locate your business, thus increasing the opportunity for a sale.

 You must have a place where people can find you on the web. I think it’s essential that people have some kind of online presence. — Gail Guttman, LCSW

  • SEO Improves Inbound Movement. If you want to gain more in your business, you’ll need more exposure, which means you’ll have to utilize the different marketing strategies to increase movement in your site. But if you’re using the traditional strategies like cold calling or outbound selling, it’ll be more expensive if you come to think about it, and this is not good for someone who is just starting. SEO is the best way to market your business nowadays. It doesn’t only increase your audience reach, but it is also less expensive. You’ll save money by setting aside outbound marketing and replacing it with SEO.
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  • SEO Builds Trust And Accountability. When you have established trust and accountability to your customers, you will undeniably increase your sales and reach. But, of course, you’ll have to work for it. You will have to build your brand from the bottom up by promoting your brand well, providing excellent service to your customers, and using the best marketing tools to enhance your business. Luckily, SEO can help you accomplish all these. It has become a common belief that a trusted and accountable business is always found at the top of the Google page. Your potential clients will visibly see you at the highest rank, and this can very possibly lead to a sale.

Self-disclose that you’re human. Maybe it’s that you’ve struggled with the same presenting concerns your ideal client has. Mention it but don’t feel like you have to tell your life story (boundaries, remember). —

Conclusion

Through appropriate SEO, it becomes more convenient for people to see the status of a business and easier for them to decide whether they should purchase or not. And if you do these techniques right, you will most likely have a sale.

In every business, it is necessary to have customers, including yours. By learning how to get SEO done right, you will increase your chances of discovering the right customers. SEO can’t do this overnight, but the outcome is overwhelmingly high compared to marketing tools. You’ll see it in no time.

Great SEO Strategies That Can Transform Your Website Traffic

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Nowadays, Search Engine Optimization is one of the most utilized methods to drive traffic to people’s websites. This is true especially for small-scale entrepreneurs because they can use this method without paying for ads, which makes it advantageous, particularly when faced with more recognized competition. SEO is a means of structuring one’s website to create traffic. Unlike paid traffic, which typically comes from advertisements, traffic through organic search comes from the high ranks in search engines. This subsequently builds great content, capturing the target audience.

Today, there is an estimated 30% of individuals clicking the first result in Google; thus, SEO is indeed a vital part of any business.

However, website optimization can be complicated for small-scale business owners who have more than one daily responsibility. If you are one of these entrepreneurs, below is a list of great SEO strategies that might help you transform your website traffic.

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  • Build A Clean And Well-Defined Structure. This is a very important strategy to implement, as it makes navigating easy and convenient for users. Well-defined means having a clear page that includes pages, categories, headings, links related to the site. If this is accomplished, Google crawlers can easily comprehend what’s inside your site and can rank it appropriately. Also, human users can scan through the pages and because the site is clear, they would perhaps want to stay there and navigate more.

Stay away from single page designs (that seem to go in and out of vogue every couple of years). The more pages that go to make up your website, the larger footprint it has on the Internet. — 

  • Keep Track Of The Changes. Once you’ve already made sure that your site is user-friendly, you now have to make sure that you keep track of the changes that happen on your site. If you don’t plan to ask for professional help on this matter, then you’ll need to accomplish these:
  1. Think about a metric to utilize to monitor site traffic. You can do keyword ranking, product purchases, or the number of people who revisit your site.
  2. Start utilizing either of the SEO tools created to help your site rank high in Google.
  3. Don’t do more than one change at once. 
  • Create Quality Content. It doesn’t matter if your business is small or big. An entrepreneur must provide good, if not great, content on his site. This means that your content must match your titles and meta descriptions. Longer articles are more favorable than the shorter ones. Finally, Google algorithms are meticulous in quality content in that they penalize your content for keyword stuffing, so keep your articles concise and interesting as much as possible. You can do a trial and error for the various styles of writing your content and monitor, which is best favored by your guests.
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Listen up: people decide whether or not to explore your site in three seconds. If it looks like it was built in 1998, they’re going to hit the back button. —

  • Remove Anything That Weakens Your Site. Improving site speed is as important as increasing site traffic. Google announced way back that that site speed is one of the best ways to rank high in search engines. Entrepreneurs are advised to remove features or elements that reduce website traffic or speed. You can compress images, stop using JavaScript, clearing your browser, and deleting useless sections in the CSS.
  • Mobile Should Always Be Considered. Last year, Google considered mobile-first indexing unimportant. However, it would be wise to find it when you’re creating content or building a website, as mobile traffic overtook desktop two years ago. So don’t neglect the power of a mobile-oriented platform.

 Where you put your thoughts is where you put your energy.  If you look at problems and barriers, rather than solutions and options, you will be stuck. — Joyce Marter, LCPC

Conclusion

Enhancing your website can be daunting, but it doesn’t have to be. You can do it a step at a time so you can be sure it is structured and content is explicit and exciting. Focus on these SEO strategies and remember to address your site issues one by one. Keep track of the things you do so that you can be successful in your future business endeavors.

5 Aspects Of Search Engine Optimization You Should Know About

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Search engine optimization (SEO) is a natural process of building up your website’s searchability. Marking it your focal point while in the act of creating your virtual space can be a lucrative idea. Aside from allowing you to gain a more significant following, you will also need not worry about paying for online advertising tools whose positive effects on your site may be inconsistent.

Many SEO-savvy firms are already in the industry to help new and old entrepreneurs to enhance your website’s visibility. The problem of some business owners, however, is the funding they need to outsource this job. The building, designing, and maintaining an online site alone can cost a lot of money. If you are not an excellent writer, you have to hire someone to create the content for you. Whatever cash is left in the entrepreneur’s wallet may go to product development instead of SEO.

We’ve come a long ways from the days where building your own website required a lot of specialized knowledge. Now, creating a website is as simple as pressing a button, adding your content into pages through your web browser, and letting the world know you’re there. —

Nevertheless, in case you cannot get search engine optimization out of your mind, you can learn how to do it on your own. There are only five main aspects that you ought to understand.

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  1. Keywords

The first thing you should realize is that users type keywords in search boxes that relate to the objects, places, and other stuff they are looking for. Say, a mother wants to get information about insect repellents. She may then research words like “bug spray,” “best insect repellent,” or “bug sprays for kids.” If your website has the same keywords, the search engine will then push it on the result pages.

  1. Content

More than the images or videos you may add in the site to introduce what your business can do to your followers, the need for no-fluff content is real. People deserve to increase their knowledge about some issues, you see. That is why they entered your virtual space too. When you create long, entertaining, and informational content for them, your chances of having loyal readers may rise.

Pretend a friend has written you this heart-wrenching letter about what s/he is going through and this is your response. Write like you would in a personal letter, not a cover letter. —

  1. Headline And Meta Description

Whether you have a blog or news section on the website you are creating, you may notice that a content management system like WordPress has areas to write a headline and meta description. As a rule of thumb, it is best to follow the suggested number of words for each. You should also place keywords near or at the beginning of the text to boost web visibility.

  1. Links

Adding any link to your content is not enough to claim that you have improved your site’s searchability. In truth, the URL has to come from high authority websites like Huffington Post, The Guardian, Wikipedia, et cetera to get recognized as a legit site by search engines. Otherwise, getting links from random sources may merely place you in the last pages of Google results.

  1. User-Friendliness

Lastly, think of how effortless your audience can navigate through the website. Are your font sizes, colors, and styles making all the texts readable, for instance? Do they need to tap or double-tap a tab before a new page opens? More importantly, if the user pulls up your site on his or her mobile device, can its orientation go from horizontal to vertical and vice versa?

Once you get to say yes to all of that and more, you can tell that your site is SEO-friendly.

We read that smartphones will continue on their trajectory and become the primary communications device used by those who can afford them (and millions who cannot). Consumers are supposed to think only about the future, for these gadgets should be reassuringly seen as benign mobile terminals connected to a vast networked supercomputer that works just for us. — Richard Maxwell, Ph.D. and Toby Miller, Ph.D.

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To Sum Things Up

Hiring a firm to help you with search engine optimization is mostly ideal for companies that have enough money lying around. You can pay for their services, as well as improve your products and services. However, in case you barely have a penny to spare, you should focus on learning SEO on your own.

The fundamental aspects, as you can see, are not too complicated to understand. You may enroll in a free crash course as well if you have time. This way, you can optimize your website to increase its visibility in search engines.

Good luck!

Signs You Need To Outsource SEO Work

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When young entrepreneurs decide that it is time to create an SEO-friendly website dedicated to the business, they usually think that they can build it themselves. “The guide says I only have to write long content and mind my keywords – that’s easy.” “Do I need to add internal and external links? No problem.”

The reality that such business owners are initially oblivious of is that search engine optimization is not over once you have keywords, links, and articles on the website. There are metric systems to follow, as well as other guidelines to keep browsers from putting you on their spammy list. So, to save yourself from further stress, check out the signs that you need to outsource SEO work now.

  1. Learning It Consumes Your Entire Day

From the get-go, you should know that reading one article about search engine optimization is not enough to understand all facets of it. Many need to look for various resources to get the big picture. Then, you also have to figure out the best way to apply your knowledge without overdoing it.

In most cases, this process can consume your entire day or more. You cannot do other tasks; you only get to stay on your desk, learning SEO. If that will cost you your business, you should opt to delegate the work to people who have been optimizing websites for years.

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  1. Your Pages Don’t Convert, But You Can’t See Anything Wrong With Them

When you insist on doing search engine optimization on your own, you tend to think that following all the tips and tricks mentioned by internet marketers will let you get the job done well. “This guru said that I should make a particular keyword appear three to four times in a 500-word article,” you might utter. Hence, once you indeed do that, and the only traffic on the site comes from you and your loved ones, you may feel baffled as to what you are doing wrong.

Quality content is just that — original articles you’ve written to describe your practice, your approach to therapy, and other things you feel are important to share with potential and existing clients. — 

The reason why you can’t see the problem is that you may not even know what to look for. You are new in this field; you need to encounter different SEO scenarios to fathom what stops your web visitors from converting into leads. Since there is no time for you to go through an internship program, though, you should hire an expert instead.

  1. You Can’t Afford To Deal With Setbacks

As mentioned above, learning how to do search engine optimization does not happen in a snap. You may not even be able to do it in a single day. Because of that, there’s a high chance that you will need to postpone the launch of your website – and perhaps your business – for a while.

Online companies that believe that community pages will increase use of their business side of the operation need to rethink how to use their social pages moving forward. — Rick Nauert PhD

Considering you cannot afford to halt your operation, you better outsource SEO work. While the specialists require a few days to optimize your virtual space and know what techniques will be best for you, the task won’t at least take them forever. Thus, you’ll get to launch on time.

Bonus: There May Be No Need For In-House Experts

Assuming you realize that you do not have the skill set needed for search engine optimization, you might think of building a team that knows how to do that. They will go to the office daily; you have to put them on the payroll. You may then not have to try making your site SEO-friendly by yourself ever.

Don’t pay for expensive consultants—there are plenty of people who are available to help at a reasonable cost. Consider outsourcing your social media to a savvy student intern or college student looking for some part-time work. — 

However, the truth is that there’s no need for SEO experts all year round. In the beginning, it may be essential for them to come to work five or six days a week, yes. After the website goes live, you merely have to get part-time workers who can check it several hours a week. That is another reason for you to outsource the job.

Source: flickr.com

Final Thoughts

Hiring people outside of your business to optimize every part of your website is quite common these days. It is practical for business owners who have no background knowledge about the task. It won’t cost more than you imagine either, given the fact that you can use your days productively and focus on other aspects of the business.

If you think you have had enough of learning SEO on your own and still don’t think you can do it, it will help to outsource SEO work now than later. Good luck!