With the emergence of the online world, more businesses are now maximizing the power of digital. Believe it or not, but it also includes the health sector, particularly therapists and counselors.
Since there are now numerous online therapy services, you must learn how to use SEO to stand out and show in the top Google search result.
What Is SEO?
Search engine optimization or SEO refers to the process of increasing your website visibility organically. It means that you’re not shelling out money to appear on top of the search engine. SEO is broken down into three aspects – quality, quantity, and organic results.
- Content Quality
SEO ensures that your content matches your visitor’s intent. It means that they’re not there just because your marketing tactics misled them. Instead, they’re on your site since they are genuinely interested in your products and services.
- Traffic Quantity
Once you have collected the right people to your site, the next step is to increase the number of people clicking through the search engine results pages (SERPs). The more people you gather, the higher ranking you’ll receive.
- Organic Reach
Ads and paid posts make up the majority of many SERPs. However, organic traffic is essential for SEO since you do not have to pay for these views and visits. Higher organic reach means that your strategies are effective.
SEO For Mental Health Services
Some may think that the website traffic they receive is because of advertising, but this is not always the case. Yes, it affects. However, the primary purpose most therapy websites are gaining traction is because of SEO.
Potential clients find them due to specific and high-intent searches. So, how do you slowly crawl to the top Google search? Here are several ways how you can do that.
Your URL is your website address. Concise and straightforward URLs get the trust of potential clients more. This is because they quickly understand what kinds of services you are offering.
Individuals searching for particular therapy services click URLs that can be deciphered rapidly and simple to remember.
A URL can directly impact people since it instantly gives you two pieces of information. It provides you with its specialized therapy services and its exact location. On the other hand, other URLs can also include services that revolve around addressing different kinds of trauma.
Apt Meta Tag Description
The meta tag description refers to your content or web page’s short description. Make sure that it includes a good representation of your services or what your website offers. You may also insert who you are, your precise location, and supporting details for people to find you quicker.
Add Keywords To Your Page
When writing your homepage, make sure to include relevant keywords to aid in optimizing your site. Otherwise, it would be impossible for your target audience to come across your website.
If you are writing your page and introducing yourself, it is vital to include relevant information. If you are a counselor, therapist, or psychiatrist, keep in mind to have it in your statement.
This mistake is pretty common among therapy sites. Aside from that, also see to it to include your location for better website performance.
So, how do we address this problem? That’s where keywords will come in. Make sure to sprinkle some of the aptest keywords in different parts of your page.
You may include the words “therapist,” “counseling,” “depression,” “anxiety,” “mental health,” or “(your location).” If we were to write a page for your site, ideally, it would be something like this:
“Welcome! I am Dr. Jones from Colorado, and I’m here to give you the best mental health therapy service possible. My aim is to give you a safe and compassionate environment so you’ll be able to navigate the difficulties in life with courage. Whatever you’re facing right now, whether anxiety or depression, there will always be hope. Just contact me by calling the number below or filling up the online form to book your first counseling session.”
But always remember not to overdo it. If you put too many keywords, Google will alert it as keyword stuffing, which means that you’re just placing keywords randomly to increase ranking. Unfortunately, Google will detect that.
Post Fresh Content
It’s not enough to set up a good home or landing page. You should support this with different published posts related to your content. As a rule of thumb, the sweet spot for informational web pages SEO is 450 to 600 words.
Ensure that you’re writing the latest news or value-adding content related to mental health to gain traction. Fresh content gains more loyal followers.
Do not forget to integrate your keywords here as well. Listed below are some tips to make it SEO-friendly.
- Place a keyword on your title.
- The first sentence of your piece should contain the keyword.
- Insert your keyword occasionally in the body.
- Insert hyperlinks connected to your other website content.
- Paste images so it won’t be too content-heavy.
There’s so much to SEO right now. However, these essential concepts are your must-do if you’re still starting with optimizing your website. You’ll be surprised by the downpour of clients once you have perfected this strategy.