Great SEO Strategies That Can Transform Your Website Traffic


Nowadays, Search Engine Optimization is one of the most utilized methods to drive traffic to people’s websites. This is true especially for small-scale entrepreneurs because they can use this method without paying for ads, which makes it advantageous, particularly when faced with more recognized competition. SEO is a means of structuring one’s website to create traffic. Unlike paid traffic, which typically comes from advertisements, traffic through organic search comes from the high ranks in search engines. This subsequently builds great content, capturing the target audience.

Today, there is an estimated 30% of individuals clicking the first result in Google; thus, SEO is indeed a vital part of any business.

However, website optimization can be complicated for small-scale business owners who have more than one daily responsibility. If you are one of these entrepreneurs, below is a list of great SEO strategies that might help you transform your website traffic.

  • Build A Clean And Well-Defined Structure. This is a very important strategy to implement, as it makes navigating easy and convenient for users. Well-defined means having a clear page that includes pages, categories, headings, links related to the site. If this is accomplished, Google crawlers can easily comprehend what’s inside your site and can rank it appropriately. Also, human users can scan through the pages and because the site is clear, they would perhaps want to stay there and navigate more.

Stay away from single page designs (that seem to go in and out of vogue every couple of years). The more pages that go to make up your website, the larger footprint it has on the Internet. — 

  • Keep Track Of The Changes. Once you’ve already made sure that your site is user-friendly, you now have to make sure that you keep track of the changes that happen on your site. If you don’t plan to ask for professional help on this matter, then you’ll need to accomplish these:
  1. Think about a metric to utilize to monitor site traffic. You can do keyword ranking, product purchases, or the number of people who revisit your site.
  2. Start utilizing either of the SEO tools created to help your site rank high in Google.
  3. Don’t do more than one change at once. 
  • Create Quality Content. It doesn’t matter if your business is small or big. An entrepreneur must provide good, if not great, content on his site. This means that your content must match your titles and meta descriptions. Longer articles are more favorable than the shorter ones. Finally, Google algorithms are meticulous in quality content in that they penalize your content for keyword stuffing, so keep your articles concise and interesting as much as possible. You can do a trial and error for the various styles of writing your content and monitor, which is best favored by your guests.
  • Source:

Listen up: people decide whether or not to explore your site in three seconds. If it looks like it was built in 1998, they’re going to hit the back button. —

  • Remove Anything That Weakens Your Site. Improving site speed is as important as increasing site traffic. Google announced way back that that site speed is one of the best ways to rank high in search engines. Entrepreneurs are advised to remove features or elements that reduce website traffic or speed. You can compress images, stop using JavaScript, clearing your browser, and deleting useless sections in the CSS.
  • Mobile Should Always Be Considered. Last year, Google considered mobile-first indexing unimportant. However, it would be wise to find it when you’re creating content or building a website, as mobile traffic overtook desktop two years ago. So don’t neglect the power of a mobile-oriented platform.

 Where you put your thoughts is where you put your energy.  If you look at problems and barriers, rather than solutions and options, you will be stuck. — Joyce Marter, LCPC


Enhancing your website can be daunting, but it doesn’t have to be. You can do it a step at a time so you can be sure it is structured and content is explicit and exciting. Focus on these SEO strategies and remember to address your site issues one by one. Keep track of the things you do so that you can be successful in your future business endeavors.

5 Aspects Of Search Engine Optimization You Should Know About


Search engine optimization (SEO) is a natural process of building up your website’s searchability. Marking it your focal point while in the act of creating your virtual space can be a lucrative idea. Aside from allowing you to gain a more significant following, you will also need not worry about paying for online advertising tools whose positive effects on your site may be inconsistent.

Many SEO-savvy firms are already in the industry to help new and old entrepreneurs to enhance your website’s visibility. The problem of some business owners, however, is the funding they need to outsource this job. The building, designing, and maintaining an online site alone can cost a lot of money. If you are not an excellent writer, you have to hire someone to create the content for you. Whatever cash is left in the entrepreneur’s wallet may go to product development instead of SEO.

We’ve come a long ways from the days where building your own website required a lot of specialized knowledge. Now, creating a website is as simple as pressing a button, adding your content into pages through your web browser, and letting the world know you’re there. —

Nevertheless, in case you cannot get search engine optimization out of your mind, you can learn how to do it on your own. There are only five main aspects that you ought to understand.

  1. Keywords

The first thing you should realize is that users type keywords in search boxes that relate to the objects, places, and other stuff they are looking for. Say, a mother wants to get information about insect repellents. She may then research words like “bug spray,” “best insect repellent,” or “bug sprays for kids.” If your website has the same keywords, the search engine will then push it on the result pages.

  1. Content

More than the images or videos you may add in the site to introduce what your business can do to your followers, the need for no-fluff content is real. People deserve to increase their knowledge about some issues, you see. That is why they entered your virtual space too. When you create long, entertaining, and informational content for them, your chances of having loyal readers may rise.

Pretend a friend has written you this heart-wrenching letter about what s/he is going through and this is your response. Write like you would in a personal letter, not a cover letter. —

  1. Headline And Meta Description

Whether you have a blog or news section on the website you are creating, you may notice that a content management system like WordPress has areas to write a headline and meta description. As a rule of thumb, it is best to follow the suggested number of words for each. You should also place keywords near or at the beginning of the text to boost web visibility.

  1. Links

Adding any link to your content is not enough to claim that you have improved your site’s searchability. In truth, the URL has to come from high authority websites like Huffington Post, The Guardian, Wikipedia, et cetera to get recognized as a legit site by search engines. Otherwise, getting links from random sources may merely place you in the last pages of Google results.

  1. User-Friendliness

Lastly, think of how effortless your audience can navigate through the website. Are your font sizes, colors, and styles making all the texts readable, for instance? Do they need to tap or double-tap a tab before a new page opens? More importantly, if the user pulls up your site on his or her mobile device, can its orientation go from horizontal to vertical and vice versa?

Once you get to say yes to all of that and more, you can tell that your site is SEO-friendly.

We read that smartphones will continue on their trajectory and become the primary communications device used by those who can afford them (and millions who cannot). Consumers are supposed to think only about the future, for these gadgets should be reassuringly seen as benign mobile terminals connected to a vast networked supercomputer that works just for us. — Richard Maxwell, Ph.D. and Toby Miller, Ph.D.


To Sum Things Up

Hiring a firm to help you with search engine optimization is mostly ideal for companies that have enough money lying around. You can pay for their services, as well as improve your products and services. However, in case you barely have a penny to spare, you should focus on learning SEO on your own.

The fundamental aspects, as you can see, are not too complicated to understand. You may enroll in a free crash course as well if you have time. This way, you can optimize your website to increase its visibility in search engines.

Good luck!

Signs You Need To Outsource SEO Work


When young entrepreneurs decide that it is time to create an SEO-friendly website dedicated to the business, they usually think that they can build it themselves. “The guide says I only have to write long content and mind my keywords – that’s easy.” “Do I need to add internal and external links? No problem.”

The reality that such business owners are initially oblivious of is that search engine optimization is not over once you have keywords, links, and articles on the website. There are metric systems to follow, as well as other guidelines to keep browsers from putting you on their spammy list. So, to save yourself from further stress, check out the signs that you need to outsource SEO work now.

  1. Learning It Consumes Your Entire Day

From the get-go, you should know that reading one article about search engine optimization is not enough to understand all facets of it. Many need to look for various resources to get the big picture. Then, you also have to figure out the best way to apply your knowledge without overdoing it.

In most cases, this process can consume your entire day or more. You cannot do other tasks; you only get to stay on your desk, learning SEO. If that will cost you your business, you should opt to delegate the work to people who have been optimizing websites for years.

  1. Your Pages Don’t Convert, But You Can’t See Anything Wrong With Them

When you insist on doing search engine optimization on your own, you tend to think that following all the tips and tricks mentioned by internet marketers will let you get the job done well. “This guru said that I should make a particular keyword appear three to four times in a 500-word article,” you might utter. Hence, once you indeed do that, and the only traffic on the site comes from you and your loved ones, you may feel baffled as to what you are doing wrong.

Quality content is just that — original articles you’ve written to describe your practice, your approach to therapy, and other things you feel are important to share with potential and existing clients. — 

The reason why you can’t see the problem is that you may not even know what to look for. You are new in this field; you need to encounter different SEO scenarios to fathom what stops your web visitors from converting into leads. Since there is no time for you to go through an internship program, though, you should hire an expert instead.

  1. You Can’t Afford To Deal With Setbacks

As mentioned above, learning how to do search engine optimization does not happen in a snap. You may not even be able to do it in a single day. Because of that, there’s a high chance that you will need to postpone the launch of your website – and perhaps your business – for a while.

Online companies that believe that community pages will increase use of their business side of the operation need to rethink how to use their social pages moving forward. — Rick Nauert PhD

Considering you cannot afford to halt your operation, you better outsource SEO work. While the specialists require a few days to optimize your virtual space and know what techniques will be best for you, the task won’t at least take them forever. Thus, you’ll get to launch on time.

Bonus: There May Be No Need For In-House Experts

Assuming you realize that you do not have the skill set needed for search engine optimization, you might think of building a team that knows how to do that. They will go to the office daily; you have to put them on the payroll. You may then not have to try making your site SEO-friendly by yourself ever.

Don’t pay for expensive consultants—there are plenty of people who are available to help at a reasonable cost. Consider outsourcing your social media to a savvy student intern or college student looking for some part-time work. — 

However, the truth is that there’s no need for SEO experts all year round. In the beginning, it may be essential for them to come to work five or six days a week, yes. After the website goes live, you merely have to get part-time workers who can check it several hours a week. That is another reason for you to outsource the job.


Final Thoughts

Hiring people outside of your business to optimize every part of your website is quite common these days. It is practical for business owners who have no background knowledge about the task. It won’t cost more than you imagine either, given the fact that you can use your days productively and focus on other aspects of the business.

If you think you have had enough of learning SEO on your own and still don’t think you can do it, it will help to outsource SEO work now than later. Good luck!

How Can SEO Marketing Benefit Therapists?


Every psychotherapist should have a website. Yes, that shouldn’t be news to you, as you’re a savvy therapist already. —

While the internet is getting easier to access, a lot of people now rely on the internet for answers even for the most mundane questions. These questions may include searching for the next burger joint to eat in or directions on how to make a quesadilla. Given this reality that all answers are seemingly at the tip of one’s fingertips, even professional services, including therapists, doctors, and nurses, are hopping on board and taking advantage of the internet’s infinite possibilities.

Specifically, know more about how Search Engine Optimization (SEO) and SEO marketing can benefit therapists.

Be Instantly Connected To Potential Clients


The internet is a global platform. Anyone with access to the internet can get information that they need, no matter where they are in the world. It means that therapists looking to expand their client lists can take advantage of the power of the internet to tap potential clients by using the right internet marketing tools. Of course, one of the best means is to use SEO Marketing through marketing strategies to get the proper message across.

For example, a client may use their search engines to look for professional therapists in a particular geographical area. Therapists with the proper knowledge on how to use SEO will surely appear on top of that search list. Of course, those therapists on the first page of the search list will be the ones that will be shortlisted by the potential client. Indeed, proper positioning is the key to increase visibility on search lists.  

Each month, over 11,000,000 people search Google for the term “psychology,” and searches for phrases like “suicide prevention,” “relationship advice” and “attachment” are on the rise. As people find themselves looking for more psychological information online, psychologists and mental health professionals are faced with the opportunity to provide resources to a growing number of individuals through new media. — Lisa Firestone, Ph.D.

Legitimize Your Online Social Media Presence


Using SEO marketing properly in various social media sites, such as Facebook, Twitter, and Instagram can also legitimize a therapist’s online presence. After all, in today’s virtually connected world, most people have at least one active social media account. Furthermore, most people tend to look for proper feedback for professional services based on posts in their social media accounts.

Potential clients want assurance that they will get a good return on their investment, thus the need to verify professional services on what they see on social media.

The proper way to go about SEO marketing on social media is to stick to the basics. Use the right keyword on every post uploaded on social media. Also, add a fitting image to that post, and voila! That post will surely make the rounds on the internet. Relatability to the audience by using shareable posts coupled with SEO marketing strategies will solidify any therapist’s client base.

The most common SEO mistakes that therapists make on the website is not understanding how crucial keyword are. —

Lessen Costs Spent On Print Media Advertising

The internet is mostly a free-for-all platform. The majority of resources that are on the internet can be used by anyone, at any given time. As compared to using print media or traditional advertising platforms, SEO marketing can be cost-effective. Advertising in the newspaper can be expensive. Let’s admit it. A single ad on a daily paper can cost several hundreds of dollars per day – and you’re not even sure if your ad gets noticed by the one reading it.

On the other hand, SEO marketing has easily quantifiable results used for daily tabulation and computation. Therapists, with the proper training and expertise, can do it by themselves whenever they want. There is even built-in social media analytics that gives daily reports based on posts. The therapist can view user engagements, clicks, and interactions with posts on a real-time basis.

Given that many people spend their waking hours online, SEO advertising nowadays has a broader reach than print media advertising and TV ads. Even magazines and newspapers are creating web versions to reach that segment of people who favor reading news or lifestyle articles online.

Ultimately, SEO marketing benefits businesses, including therapists providing professional services to clients. SEO marketing is easy to grasp, with a lot of materials available online to study.

SEO marketing is also an excellent marketing tool because it is cost-effective and therapists can use it to connect to a broader online audience. Not only that but SEO marketing also converts potential clients to actual clients, therefore expanding a therapist’s active client base. Cash-strapped therapists looking for clients don’t have to spend too much on print media advertisements or TV ads to reach out. Using SEO marketing on social media is also considered beneficial to a therapist’s business because of its reach.

Based on the abovementioned reasons, SEO marketing is a viable and efficient marketing tool for therapists who want value for their money.

20 Tips Every Pinterest Marketer Should Know About

Pinterest is a great platform that seems to show more value to the family- and fashion-friendly pictures than words. At least, that is what most people think it does. The truth, however, is that the images posted on the website become extra impressive when you start adding SEO keywords with every post.

To emphasize what we are trying to point out here, below are the 20 tips that every marketer on Pinterest should do.


1. Add Your Title In The Username

In case you are a jewelry maker, food enthusiast or travel blogger, you should add the title you go by with the username that your viewers will see. It helps them prepare their minds for what kind of photos or blogs they will get in your account.

2. Maintain An Excellent Profile Picture

When you customize the page, you need to add a decent or interesting image on the profile so that people will know it is yours. The technique of some Pinterest marketers is to use the brand logo as the main picture, while others change it with their latest products.

3. Use Keywords On Your Bio

The audience wants to understand why they should go through your posts. They do so by checking out your description first. And for you to appear in their searches, you have to utilize SEO-related keywords instead of random words.

4. Describe Products Or Services With CTAs

Larger traffic means more potential consumers for you. If you place words like ‘join,’ ‘like,’ ‘share,’ ‘visit,’ or even ‘buy’ in each post, they can encourage the viewers to take positive actions for the brand’s benefit.

…when the marketer makes smart decisions with respect to branding, product features, and pricing, it can speed up the consumers’ adoption of technology even further. — Utpal Dholakia Ph.D.


5. Create Different Boards

Boards are similar to photo albums, in the sense that you need to make one for each subject. By sorting your images, you make it stress-free for the customers to view the posts and focus in every category.

6. Name Each Board Appropriately

Remember to add keywords to the Board names as well. In this way, when an individual looks up a specific word on the search engine, they will appear immediately.

7. Include Related Link(s)

It is not typical for web promoters to have the products only available on Pinterest. Thus, in case your website is already running, add a link in the posts to redirect the audience to it.

8. Have Relevant Pins Only

Say, you call yourself a fashion blogger. The pictures that the audience should see on your boards have to be related to clothes, shoes, hairstyles, and makeup. There should be nothing about dogs, travels or family since they belong to a different space.

9. Add Keywords When Describing Boards

Include two to three keywords in the description box of every Board. If you go over that, it may get stuffed and look like you are merely spamming.


10. Follow Pinterest’s Image Size Suggestions

The ideal image size of every long pin is 600 x 1560 pixels. It ensures that it stays upright, thus conforming to the requirements of most viewers. When it comes to short pins, it should be 600 x 600 pixels.

In January 2010, inspired by his bug collection, Ben pinned his first picture his new website, Pinterest. By August 2010, Pinterest had only 5,000 users. As of January 2015, Pinterest had 70 million users. —

11. Allow Rich And Buy Pins

Rich Pins are extra features on Pinterest that gives you an opportunity to add other stuff in a post, such as video clips, recipes, etc. Meanwhile, Buy Pins permits consumers to purchase various products in a few clicks.

12. Have Promoted Pins

Promoted Pins are comparable to Facebook Ads. Once you let a Pin become one, the platform will push it up the ranks and make it appear on the users’ pages.


13. Take Part In Group Boards

Be sociable – that’s what this tip means. Participate in online Pinterest Groups that are centered on your interests by chatting with the members or publishing relatable images, videos or blogs of your own.

14. Use SEO Keywords On Every Pin

For a Pin not to get buried underneath thousands of other Pins on the site, you have to back it up with several keywords. That may enhance the visibility of your post efficiently.

15. Answer Comments Or Like Others’ Pins

Tip #15 goes well with 13th advice. Typing something as short as “thank you” under the comments of people who appreciate your output or answering their questions can help them see that a real person is behind the brand, not a bot that has been designed to keep on posting on a schedule.

16. Add Hashtags

Although it is not banned on Pinterest, including the pound (#) symbol before the word may increase your chances of getting noticed. The platform is not Twitter – that is true – but they have recently integrated hashtags into the system, thus making it easy to find pins by typing keywords.

Social media success is well within reach. It’s not rocket science and you’ll be surprised how much you can do yourself, and easily. — 


17. Pin A Pin A Lot

It works well to your advantage if you generate various Boards, yes. However, posting one Pin that suits all of them builds up your visibility. It does not constitute a SPAM since you cannot display the same Pin in a single Board more than once.

18. Analyze The Pins

Pinterest has its very own analytics tool that you can make use of. Make sure to visit it regularly to understand how every post is doing in the virtual world.

19. Erase Pins With Low Performances

From those analyses, single out the ones that perform less than the others and delete them. This action decreases the clutter in your account and increases its overall performance.


20. Post Every Single Day (Or As Often As Possible)

When you get your profile set up and posts ready, ascertain that you will publish three to five pieces daily. It shows Pinterest how active your account is, you see. Then, they can assist you in being more detectable by consumers.

Despite the popularity of Instagram, Facebook, and other platforms, it’s still not too late to expand your clientele through Pinterest. Follow the tips mentioned above to be able to market your products and services successfully.

Good luck!

5 Stress-Free Tips On Finding A Good SEO Company

As individuals with purchasing power move their attention to the online stores where they can obtain their necessities without leaving their homes, many business owners become inclined to test their entrepreneurial skills in a digital setting. While the ideal scenario is that they get to reach more consumers, it is a fact that it will not happen unless the website ranks high in the Google search engine. Thus, if there is not a virtual marketing savvy in the team, below are five stress-free tips on finding a good SEO company that can assist with this task.


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