How Can SEO Marketing Benefit Therapists?

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Every psychotherapist should have a website. Yes, that shouldn’t be news to you, as you’re a savvy therapist already. —

While the internet is getting easier to access, a lot of people now rely on the internet for answers even for the most mundane questions. These questions may include searching for the next burger joint to eat in or directions on how to make a quesadilla. Given this reality that all answers are seemingly at the tip of one’s fingertips, even professional services, including therapists, doctors, and nurses, are hopping on board and taking advantage of the internet’s infinite possibilities.

Specifically, know more about how Search Engine Optimization (SEO) and SEO marketing can benefit therapists.

Be Instantly Connected To Potential Clients

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The internet is a global platform. Anyone with access to the internet can get information that they need, no matter where they are in the world. It means that therapists looking to expand their client lists can take advantage of the power of the internet to tap potential clients by using the right internet marketing tools. Of course, one of the best means is to use SEO Marketing through marketing strategies to get the proper message across.

For example, a client may use their search engines to look for professional therapists in a particular geographical area. Therapists with the proper knowledge on how to use SEO will surely appear on top of that search list. Of course, those therapists on the first page of the search list will be the ones that will be shortlisted by the potential client. Indeed, proper positioning is the key to increase visibility on search lists.  

Each month, over 11,000,000 people search Google for the term “psychology,” and searches for phrases like “suicide prevention,” “relationship advice” and “attachment” are on the rise. As people find themselves looking for more psychological information online, psychologists and mental health professionals are faced with the opportunity to provide resources to a growing number of individuals through new media. — Lisa Firestone, Ph.D.

Legitimize Your Online Social Media Presence

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Using SEO marketing properly in various social media sites, such as Facebook, Twitter, and Instagram can also legitimize a therapist’s online presence. After all, in today’s virtually connected world, most people have at least one active social media account. Furthermore, most people tend to look for proper feedback for professional services based on posts in their social media accounts.

Potential clients want assurance that they will get a good return on their investment, thus the need to verify professional services on what they see on social media.

The proper way to go about SEO marketing on social media is to stick to the basics. Use the right keyword on every post uploaded on social media. Also, add a fitting image to that post, and voila! That post will surely make the rounds on the internet. Relatability to the audience by using shareable posts coupled with SEO marketing strategies will solidify any therapist’s client base.

The most common SEO mistakes that therapists make on the website is not understanding how crucial keyword are. —

Lessen Costs Spent On Print Media Advertising

The internet is mostly a free-for-all platform. The majority of resources that are on the internet can be used by anyone, at any given time. As compared to using print media or traditional advertising platforms, SEO marketing can be cost-effective. Advertising in the newspaper can be expensive. Let’s admit it. A single ad on a daily paper can cost several hundreds of dollars per day – and you’re not even sure if your ad gets noticed by the one reading it.

On the other hand, SEO marketing has easily quantifiable results used for daily tabulation and computation. Therapists, with the proper training and expertise, can do it by themselves whenever they want. There is even built-in social media analytics that gives daily reports based on posts. The therapist can view user engagements, clicks, and interactions with posts on a real-time basis.

Given that many people spend their waking hours online, SEO advertising nowadays has a broader reach than print media advertising and TV ads. Even magazines and newspapers are creating web versions to reach that segment of people who favor reading news or lifestyle articles online.

Ultimately, SEO marketing benefits businesses, including therapists providing professional services to clients. SEO marketing is easy to grasp, with a lot of materials available online to study.

SEO marketing is also an excellent marketing tool because it is cost-effective and therapists can use it to connect to a broader online audience. Not only that but SEO marketing also converts potential clients to actual clients, therefore expanding a therapist’s active client base. Cash-strapped therapists looking for clients don’t have to spend too much on print media advertisements or TV ads to reach out. Using SEO marketing on social media is also considered beneficial to a therapist’s business because of its reach.

Based on the abovementioned reasons, SEO marketing is a viable and efficient marketing tool for therapists who want value for their money.

20 Tips Every Pinterest Marketer Should Know About

Pinterest is a great platform that seems to show more value to the family- and fashion-friendly pictures than words. At least, that is what most people think it does. The truth, however, is that the images posted on the website become extra impressive when you start adding SEO keywords with every post.

To emphasize what we are trying to point out here, below are the 20 tips that every marketer on Pinterest should do.

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1. Add Your Title In The Username

In case you are a jewelry maker, food enthusiast or travel blogger, you should add the title you go by with the username that your viewers will see. It helps them prepare their minds for what kind of photos or blogs they will get in your account.

2. Maintain An Excellent Profile Picture

When you customize the page, you need to add a decent or interesting image on the profile so that people will know it is yours. The technique of some Pinterest marketers is to use the brand logo as the main picture, while others change it with their latest products.

3. Use Keywords On Your Bio

The audience wants to understand why they should go through your posts. They do so by checking out your description first. And for you to appear in their searches, you have to utilize SEO-related keywords instead of random words.

4. Describe Products Or Services With CTAs

Larger traffic means more potential consumers for you. If you place words like ‘join,’ ‘like,’ ‘share,’ ‘visit,’ or even ‘buy’ in each post, they can encourage the viewers to take positive actions for the brand’s benefit.

…when the marketer makes smart decisions with respect to branding, product features, and pricing, it can speed up the consumers’ adoption of technology even further. — Utpal Dholakia Ph.D.

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5. Create Different Boards

Boards are similar to photo albums, in the sense that you need to make one for each subject. By sorting your images, you make it stress-free for the customers to view the posts and focus in every category.

6. Name Each Board Appropriately

Remember to add keywords to the Board names as well. In this way, when an individual looks up a specific word on the search engine, they will appear immediately.

7. Include Related Link(s)

It is not typical for web promoters to have the products only available on Pinterest. Thus, in case your website is already running, add a link in the posts to redirect the audience to it.

8. Have Relevant Pins Only

Say, you call yourself a fashion blogger. The pictures that the audience should see on your boards have to be related to clothes, shoes, hairstyles, and makeup. There should be nothing about dogs, travels or family since they belong to a different space.

9. Add Keywords When Describing Boards

Include two to three keywords in the description box of every Board. If you go over that, it may get stuffed and look like you are merely spamming.

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10. Follow Pinterest’s Image Size Suggestions

The ideal image size of every long pin is 600 x 1560 pixels. It ensures that it stays upright, thus conforming to the requirements of most viewers. When it comes to short pins, it should be 600 x 600 pixels.

In January 2010, inspired by his bug collection, Ben pinned his first picture his new website, Pinterest. By August 2010, Pinterest had only 5,000 users. As of January 2015, Pinterest had 70 million users. —

11. Allow Rich And Buy Pins

Rich Pins are extra features on Pinterest that gives you an opportunity to add other stuff in a post, such as video clips, recipes, etc. Meanwhile, Buy Pins permits consumers to purchase various products in a few clicks.

12. Have Promoted Pins

Promoted Pins are comparable to Facebook Ads. Once you let a Pin become one, the platform will push it up the ranks and make it appear on the users’ pages.

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13. Take Part In Group Boards

Be sociable – that’s what this tip means. Participate in online Pinterest Groups that are centered on your interests by chatting with the members or publishing relatable images, videos or blogs of your own.

14. Use SEO Keywords On Every Pin

For a Pin not to get buried underneath thousands of other Pins on the site, you have to back it up with several keywords. That may enhance the visibility of your post efficiently.

15. Answer Comments Or Like Others’ Pins

Tip #15 goes well with 13th advice. Typing something as short as “thank you” under the comments of people who appreciate your output or answering their questions can help them see that a real person is behind the brand, not a bot that has been designed to keep on posting on a schedule.

16. Add Hashtags

Although it is not banned on Pinterest, including the pound (#) symbol before the word may increase your chances of getting noticed. The platform is not Twitter – that is true – but they have recently integrated hashtags into the system, thus making it easy to find pins by typing keywords.

Social media success is well within reach. It’s not rocket science and you’ll be surprised how much you can do yourself, and easily. — 

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17. Pin A Pin A Lot

It works well to your advantage if you generate various Boards, yes. However, posting one Pin that suits all of them builds up your visibility. It does not constitute a SPAM since you cannot display the same Pin in a single Board more than once.

18. Analyze The Pins

Pinterest has its very own analytics tool that you can make use of. Make sure to visit it regularly to understand how every post is doing in the virtual world.

19. Erase Pins With Low Performances

From those analyses, single out the ones that perform less than the others and delete them. This action decreases the clutter in your account and increases its overall performance.

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20. Post Every Single Day (Or As Often As Possible)

When you get your profile set up and posts ready, ascertain that you will publish three to five pieces daily. It shows Pinterest how active your account is, you see. Then, they can assist you in being more detectable by consumers.

Despite the popularity of Instagram, Facebook, and other platforms, it’s still not too late to expand your clientele through Pinterest. Follow the tips mentioned above to be able to market your products and services successfully.

Good luck!

5 Stress-Free Tips On Finding A Good SEO Company

As individuals with purchasing power move their attention to the online stores where they can obtain their necessities without leaving their homes, many business owners become inclined to test their entrepreneurial skills in a digital setting. While the ideal scenario is that they get to reach more consumers, it is a fact that it will not happen unless the website ranks high in the Google search engine. Thus, if there is not a virtual marketing savvy in the team, below are five stress-free tips on finding a good SEO company that can assist with this task.

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