Signs You Need To Outsource SEO Work

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When young entrepreneurs decide that it is time to create an SEO-friendly website dedicated to the business, they usually think that they can build it themselves. “The guide says I only have to write long content and mind my keywords – that’s easy.” “Do I need to add internal and external links? No problem.”

The reality that such business owners are initially oblivious of is that search engine optimization is not over once you have keywords, links, and articles on the website. There are metric systems to follow, as well as other guidelines to keep browsers from putting you on their spammy list. So, to save yourself from further stress, check out the signs that you need to outsource SEO work now.

  1. Learning It Consumes Your Entire Day

From the get-go, you should know that reading one article about search engine optimization is not enough to understand all facets of it. Many need to look for various resources to get the big picture. Then, you also have to figure out the best way to apply your knowledge without overdoing it.

In most cases, this process can consume your entire day or more. You cannot do other tasks; you only get to stay on your desk, learning SEO. If that will cost you your business, you should opt to delegate the work to people who have been optimizing websites for years.

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  1. Your Pages Don’t Convert, But You Can’t See Anything Wrong With Them

When you insist on doing search engine optimization on your own, you tend to think that following all the tips and tricks mentioned by internet marketers will let you get the job done well. “This guru said that I should make a particular keyword appear three to four times in a 500-word article,” you might utter. Hence, once you indeed do that, and the only traffic on the site comes from you and your loved ones, you may feel baffled as to what you are doing wrong.

Quality content is just that — original articles you’ve written to describe your practice, your approach to therapy, and other things you feel are important to share with potential and existing clients. — 

The reason why you can’t see the problem is that you may not even know what to look for. You are new in this field; you need to encounter different SEO scenarios to fathom what stops your web visitors from converting into leads. Since there is no time for you to go through an internship program, though, you should hire an expert instead.

  1. You Can’t Afford To Deal With Setbacks

As mentioned above, learning how to do search engine optimization does not happen in a snap. You may not even be able to do it in a single day. Because of that, there’s a high chance that you will need to postpone the launch of your website – and perhaps your business – for a while.

Online companies that believe that community pages will increase use of their business side of the operation need to rethink how to use their social pages moving forward. — Rick Nauert PhD

Considering you cannot afford to halt your operation, you better outsource SEO work. While the specialists require a few days to optimize your virtual space and know what techniques will be best for you, the task won’t at least take them forever. Thus, you’ll get to launch on time.

Bonus: There May Be No Need For In-House Experts

Assuming you realize that you do not have the skill set needed for search engine optimization, you might think of building a team that knows how to do that. They will go to the office daily; you have to put them on the payroll. You may then not have to try making your site SEO-friendly by yourself ever.

Don’t pay for expensive consultants—there are plenty of people who are available to help at a reasonable cost. Consider outsourcing your social media to a savvy student intern or college student looking for some part-time work. — 

However, the truth is that there’s no need for SEO experts all year round. In the beginning, it may be essential for them to come to work five or six days a week, yes. After the website goes live, you merely have to get part-time workers who can check it several hours a week. That is another reason for you to outsource the job.

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Final Thoughts

Hiring people outside of your business to optimize every part of your website is quite common these days. It is practical for business owners who have no background knowledge about the task. It won’t cost more than you imagine either, given the fact that you can use your days productively and focus on other aspects of the business.

If you think you have had enough of learning SEO on your own and still don’t think you can do it, it will help to outsource SEO work now than later. Good luck!

20 Tips Every Pinterest Marketer Should Know About

Pinterest is a great platform that seems to show more value to the family- and fashion-friendly pictures than words. At least, that is what most people think it does. The truth, however, is that the images posted on the website become extra impressive when you start adding SEO keywords with every post.

To emphasize what we are trying to point out here, below are the 20 tips that every marketer on Pinterest should do.

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Source: publicdomainpictures.net

1. Add Your Title In The Username

In case you are a jewelry maker, food enthusiast or travel blogger, you should add the title you go by with the username that your viewers will see. It helps them prepare their minds for what kind of photos or blogs they will get in your account.

2. Maintain An Excellent Profile Picture

When you customize the page, you need to add a decent or interesting image on the profile so that people will know it is yours. The technique of some Pinterest marketers is to use the brand logo as the main picture, while others change it with their latest products.

3. Use Keywords On Your Bio

The audience wants to understand why they should go through your posts. They do so by checking out your description first. And for you to appear in their searches, you have to utilize SEO-related keywords instead of random words.

4. Describe Products Or Services With CTAs

Larger traffic means more potential consumers for you. If you place words like ‘join,’ ‘like,’ ‘share,’ ‘visit,’ or even ‘buy’ in each post, they can encourage the viewers to take positive actions for the brand’s benefit.

…when the marketer makes smart decisions with respect to branding, product features, and pricing, it can speed up the consumers’ adoption of technology even further. — Utpal Dholakia Ph.D.

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Source: flickr.com

5. Create Different Boards

Boards are similar to photo albums, in the sense that you need to make one for each subject. By sorting your images, you make it stress-free for the customers to view the posts and focus in every category.

6. Name Each Board Appropriately

Remember to add keywords to the Board names as well. In this way, when an individual looks up a specific word on the search engine, they will appear immediately.

7. Include Related Link(s)

It is not typical for web promoters to have the products only available on Pinterest. Thus, in case your website is already running, add a link in the posts to redirect the audience to it.

8. Have Relevant Pins Only

Say, you call yourself a fashion blogger. The pictures that the audience should see on your boards have to be related to clothes, shoes, hairstyles, and makeup. There should be nothing about dogs, travels or family since they belong to a different space.

9. Add Keywords When Describing Boards

Include two to three keywords in the description box of every Board. If you go over that, it may get stuffed and look like you are merely spamming.

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10. Follow Pinterest’s Image Size Suggestions

The ideal image size of every long pin is 600 x 1560 pixels. It ensures that it stays upright, thus conforming to the requirements of most viewers. When it comes to short pins, it should be 600 x 600 pixels.

In January 2010, inspired by his bug collection, Ben pinned his first picture his new website, Pinterest. By August 2010, Pinterest had only 5,000 users. As of January 2015, Pinterest had 70 million users. —

11. Allow Rich And Buy Pins

Rich Pins are extra features on Pinterest that gives you an opportunity to add other stuff in a post, such as video clips, recipes, etc. Meanwhile, Buy Pins permits consumers to purchase various products in a few clicks.

12. Have Promoted Pins

Promoted Pins are comparable to Facebook Ads. Once you let a Pin become one, the platform will push it up the ranks and make it appear on the users’ pages.

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Source: flickr.com

13. Take Part In Group Boards

Be sociable – that’s what this tip means. Participate in online Pinterest Groups that are centered on your interests by chatting with the members or publishing relatable images, videos or blogs of your own.

14. Use SEO Keywords On Every Pin

For a Pin not to get buried underneath thousands of other Pins on the site, you have to back it up with several keywords. That may enhance the visibility of your post efficiently.

15. Answer Comments Or Like Others’ Pins

Tip #15 goes well with 13th advice. Typing something as short as “thank you” under the comments of people who appreciate your output or answering their questions can help them see that a real person is behind the brand, not a bot that has been designed to keep on posting on a schedule.

16. Add Hashtags

Although it is not banned on Pinterest, including the pound (#) symbol before the word may increase your chances of getting noticed. The platform is not Twitter – that is true – but they have recently integrated hashtags into the system, thus making it easy to find pins by typing keywords.

Social media success is well within reach. It’s not rocket science and you’ll be surprised how much you can do yourself, and easily. — 

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Source: flickr.com

17. Pin A Pin A Lot

It works well to your advantage if you generate various Boards, yes. However, posting one Pin that suits all of them builds up your visibility. It does not constitute a SPAM since you cannot display the same Pin in a single Board more than once.

18. Analyze The Pins

Pinterest has its very own analytics tool that you can make use of. Make sure to visit it regularly to understand how every post is doing in the virtual world.

19. Erase Pins With Low Performances

From those analyses, single out the ones that perform less than the others and delete them. This action decreases the clutter in your account and increases its overall performance.

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Source: flickr.com

20. Post Every Single Day (Or As Often As Possible)

When you get your profile set up and posts ready, ascertain that you will publish three to five pieces daily. It shows Pinterest how active your account is, you see. Then, they can assist you in being more detectable by consumers.

Despite the popularity of Instagram, Facebook, and other platforms, it’s still not too late to expand your clientele through Pinterest. Follow the tips mentioned above to be able to market your products and services successfully.

Good luck!

Why Making Your Website SEO-Friendly Reduces Your Entrepreneurial Stress

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When you open a business in a world where everyone can hardly let a day pass without getting glued to his or her computer or smartphone for at least a couple of hours, you cannot rely on the power of word-of-mouth marketing alone. That may have worked in the past when technology was still fickle of someone’s imagination. However, at this time, you have to have a website dedicated to your products and services, no matter what they may be.

This online space is where you can introduce your brand to every visitor extensive. It contains the history of business, as well as background about the people behind it. You can add a gallery page for the photos and images that can make others see what you have been up to recently. Of course, it can be a marketplace too for all your sellable goods.

To not experience entrepreneurial stress after launching a website, you should ensure that its design gets optimized for search engines. Here are a few reasons why making your site SEO-friendly is vital.

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Marketers can serve as prime agents in creating and maintaining consumer trust. — Utpal Dholakia Ph.D.

  1. It Helps You Attract Potential Customers Better

When an internet user wants to find something on the web, the immediate decision that he or she will make is to type a related keyword on the browser’s search box. Regardless if the person uses Google Chrome, Safari, Internet Explorer, or Mozilla Firefox, the course of action will be similar. The search engine will then seek websites that use the same words that the user typed and show them all on the screen.

The thing is, it is not enough to appear on any page of the search results. Most netizens only have time to browse through the first or second page; the rest becomes irrelevant. If you focus on making the website SEO-friendly, though, it may move up the ranks and help you attract potential customers.

Marketing is not solely about selling chewing gum, cars, cellphones, and tourist packages.  Everything in life involves the process of marketing something to someone. — Gad Saad Ph.D.

  1. It Allows You To Outdo Competition

Despite the importance of designing a virtual space with search engine optimization in mind, the truth is that not all entrepreneurs are aware of that. Some only know that having a website is a trend these days. Others tend to believe that it is better to concentrate on innovating with their products and services than augmenting their business site.

By increasing the SEO-friendliness of your website, therefore, you are doing something that your competitors do not. When the target audience type keywords that are in relation to your industry, your site is more likely to gain traffic than theirs. Hence, you manage to outdo competition effectively.

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In my experience as a business owner, I’ve found social media to be the most critical component a successful marketing plan. It’s a very cost-effective way to assert yourself as an expert, increase your online presence, and attract new visitors to your website—all of which leads to referrals and business development. —

  1. It Cuts Your Marketing Costs

A lot of online marketers speak of the beauty of paid advertising. “Have your ad banner showing on your target market’s page,” one may say. Another fellow may tell you to “use the pay-per-click method to obtain a higher number of web visitors.”

While paid advertising strategies do work sometimes, their impact on your business may only last for as long as you have money. Once the budget runs out, the traffic may begin to dwindle. The sole thing that may reverse that scenario is by making your website SEO-friendly from the get-go.

Ready To Expand Your Business Horizon?

Seeing your entrepreneurial reach widen is not something that you can merely experience in la la land. It is incredibly possible in the real world, primarily if you open yourself up to marketing techniques such as optimizing a website to build up it’s ranking in search engines. The process promises more consistent results than other strategies, to be honest. Apart from the things mentioned above, it can also help you gain more sales and loyal consumers.

When you are ready to develop your business horizon, you should think of how to make your site SEO-friendly. Good luck!

5 Stress-Free Tips On Finding A Good SEO Company

As individuals with purchasing power move their attention to the online stores where they can obtain their necessities without leaving their homes, many business owners become inclined to test their entrepreneurial skills in a digital setting. While the ideal scenario is that they get to reach more consumers, it is a fact that it will not happen unless the website ranks high in the Google search engine. Thus, if there is not a virtual marketing savvy in the team, below are five stress-free tips on finding a good SEO company that can assist with this task.

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