Instead of facing the nitty-gritty challenges of this physical world and its political-economic-environmental parameters, we are supposed to revere technology’s capacity to augment our collective store of skills and intelligence, and be blown off our feet by accelerating innovation. — Richard Maxwell, Ph.D. and Toby Miller, Ph.D.
In every small or big business, there has to be some exposure to the Internet these days, as that is practically where everything is headed. If your business isn’t on a site or a social media platform, you’re most probably going to lag behind the rest of your competitors. But there are some aspects in a business that the entrepreneur has to handle, no matter how small it is. For example, customers’ calls and orders must be dealt with appropriately. This is why, sometimes, digital marketing gets set aside, and online promotions are forgotten.
How can you, as an entrepreneur, tackle the dilemma between balancing digital advertising and customer service? A straightforward method that you can use to kick-start your digital marketing journey is through search engine optimization. There are, of course, other ways to promote your business, but by far, SEO is the most effective. Let’s look at how SEO can help your business grow.
- SEO Drives More Online Traffic. Whatever niche your industry is in, local SEO can provide you with more opportunities to grow your business by increasing traffic to your site. People have become so used to searching businesses online through their desktops and on their mobile devices, as well. This is why local search plays a vital role in your online marketing strategy. Additionally, when you concentrate on local optimization, you can boost your website for a specific location, making it convenient for people in and around your area to locate your business, thus increasing the opportunity for a sale.
You must have a place where people can find you on the web. I think it’s essential that people have some kind of online presence. — Gail Guttman, LCSW
- SEO Improves Inbound Movement. If you want to gain more in your business, you’ll need more exposure, which means you’ll have to utilize the different marketing strategies to increase movement in your site. But if you’re using the traditional strategies like cold calling or outbound selling, it’ll be more expensive if you come to think about it, and this is not good for someone who is just starting. SEO is the best way to market your business nowadays. It doesn’t only increase your audience reach, but it is also less expensive. You’ll save money by setting aside outbound marketing and replacing it with SEO.
- SEO Builds Trust And Accountability. When you have established trust and accountability to your customers, you will undeniably increase your sales and reach. But, of course, you’ll have to work for it. You will have to build your brand from the bottom up by promoting your brand well, providing excellent service to your customers, and using the best marketing tools to enhance your business. Luckily, SEO can help you accomplish all these. It has become a common belief that a trusted and accountable business is always found at the top of the Google page. Your potential clients will visibly see you at the highest rank, and this can very possibly lead to a sale.
Self-disclose that you’re human. Maybe it’s that you’ve struggled with the same presenting concerns your ideal client has. Mention it but don’t feel like you have to tell your life story (boundaries, remember). —
Through appropriate SEO, it becomes more convenient for people to see the status of a business and easier for them to decide whether they should purchase or not. And if you do these techniques right, you will most likely have a sale.
In every business, it is necessary to have customers, including yours. By learning how to get SEO done right, you will increase your chances of discovering the right customers. SEO can’t do this overnight, but the outcome is overwhelmingly high compared to marketing tools. You’ll see it in no time.